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About the Role
Senior Social Strategists develop and lead the activation of a brand's social media strategy and day-to-day decision-making. This dynamic role requires mastery of social media fundamentals, including strategy, channel and content plans, community management, influencer strategy, paid social, and measurement frameworks. A passion for social media and the ability to leverage deep understanding into effective social-first content and experiences for clients is essential. The role demands collaboration across brand strategy, comms strategy, creative, account leadership, and external agencies to achieve innovative solutions.
Responsibilities
- Develop holistic social media strategies, including audience definition, channel plan, content framework, content rollout plans, social voice and measurement plans.
- Participate in client intake calls and process client briefs to develop social-activation briefs for creative teams.
- Partner and collaborate with creative and production teams to translate an idea into a social-first application within budget parameters.
- Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
- Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
- Oversee the development of communication guidelines and social voice.
- Oversee content/editorial calendar development.
- Identify opportunities to proactively engage with relevant industry influencers and events on social.
- Provide ongoing thought leadership, strategic guidance and industry-best practices to both clients and internal agency teams.
- Leverage a variety of social tools and data to inform and optimize strategy and content approach.
- Develop and/or oversee POVs on a range of social topics as needed.
- Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities.
- Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization.
- Identify opportunities to fuel an ongoing learning agenda.
Requirements
- Fluent across a variety of social channels as an active and passionate participant.
- Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines.
- Familiarity with social media analytics, insights and reporting.
- Excellent writing, communication and presentation skills.
- Demonstrated ability to manage client and internal relationships.
- Deep understanding and participation in emerging platforms (i.e., TikTok).
- Technical understanding and ability to pick up new tools quickly.
- Routinely takes initiative to improve process/workflow/methodologies.
Skills
- Social Media Strategy
- Channel Planning
- Content Planning
- Community Management
- Influencer Strategy
- Paid Social
- Measurement Frameworks
- Social-First Content
- Client Relationship Management
- Social Media Analytics
- Social Listening
- Influencer Marketing
- Content Creation
- Editorial Calendar Development
- Trend Monitoring
- Reporting
- Paid Social Strategies
- Paid Social Tactics
Location
- Onsite (minimum 3 days a week)
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
- 5+ years experience
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.