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About the Role

We are seeking a strategic leader in Integrated Marketing/Audience Experience to unify our marketing ecosystem into a connected, audience-first engine. This role will orchestrate across Brand, Product Marketing, Revenue Marketing, Content, Field, and Customer/Ecosystem Marketing to ensure a cohesive market presence. The focus is on owning the end-to-end audience experience, from discovery to growth, translating company ambitions into unified strategies and campaigns that drive awareness, pipeline, and advocacy.

Responsibilities

Lead the Unified Marketing Plan by translating company and product strategy into a cohesive, integrated marketing roadmap.
Drive orchestration across all teams, ensuring campaigns, programs, and content align with a unified audience experience.
Set frameworks, rhythms, and KPIs to align execution across brand, content, PMM, demand gen, and customer marketing.
Champion audience-first thinking by embedding customer empathy across all marketing functions and ensuring marketing touchpoints address audience needs.
Own audience segmentation strategy to guide campaign planning and measurement.
Drive cross-team collaboration by partnering with Product Marketing, Field, Content, and Brand to build campaign narratives and unified GTM themes.
Collaborate with Revenue Marketing and CX to connect awareness, demand, and retention programs.
Act as connective tissue between internal teams and external agencies for consistent execution, creative alignment, and on-brand delivery.
Lead the development of cross-functional, multi-channel campaigns from narrative to execution across digital, field, and partner ecosystems.
Design flagship programs and event experiences that reflect the company's mission and connect audiences globally.
Ensure consistent brand storytelling across regions and channels.
Define and track unified marketing performance metrics across the funnel.
Create visibility into campaign performance across awareness, consideration, and customer growth.
Drive continuous improvement through insight-driven experimentation and feedback loops.

Requirements

Exceptional communicator who can connect dots across functions and inspire through narrative.
Deep empathy for customers and ability to translate that into marketing strategy and experience design.
Skilled at aligning diverse teams (brand, content, PMM, demand gen, CX) around unified goals.
Proven success leading integrated marketing, campaign orchestration, or GTM strategy across multiple marketing disciplines.
Experience managing global agency relationships and ensuring seamless integration with internal teams.
Ability to architect marketing processes, frameworks, and playbooks that drive consistency at scale.
Strong program management and execution discipline; able to manage multiple complex initiatives simultaneously.
Comfort with marketing performance metrics, attribution, and insight-driven optimization.
Thrive in ambiguity, take initiative, and drive outcomes across teams and stakeholders.

Skills

Storytelling Clarity
Audience Obsession
Cross-Functional Influence
Integrated Marketing Leadership
Agency Partnership
Strategic Systems Thinking
Operational Excellence
Analytical Rigor
High Ownership

Experience Level

Senior