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About the Role

As a Junior MarTech Specialist (Mobile App focus), you will support the setup, maintenance, and monitoring of clients’ mobile app marketing and tracking systems. You will work closely with team members to ensure Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer are correctly configured and functioning properly. You will be onboarded into mobile attribution and tracking systems, quickly gaining hands-on experience with troubleshooting issues and helping ensure that tracking, event collection, and campaign data are correctly recorded across advertising platforms. You will also help maintain mobile app data feeds and marketing datasets, ensuring data quality and supporting updates under guidance from senior colleagues. In addition, you will contribute to reporting and dashboard creation by preparing data and supporting the build of simple visualizations that help teams understand campaign performance and user acquisition. You will support internal teams and clients such as Rewe, Audible, and Telekom by assisting in maintaining reliable tracking setups and helping resolve basic data or integration issues.

Responsibilities

Support the setup and maintenance of Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer, helping ensure accurate tracking and attribution functionality.
Assist in identifying and troubleshooting basic tracking or event issues in mobile app campaigns.
Help maintain and update clients’ product feeds and marketing datasets, ensuring data is correctly structured and validated.
Support the connection of marketing tools and data sources to improve visibility of campaign performance.
Build and update dashboards and visualizations in tools such as Clarisights, Adverity, and Google Sheets.
Work with senior team members and developers to understand technical requirements and support implementation tasks.
Monitor tracking setups and reporting flows to help ensure data accuracy and reliability.

Requirements

Background in data engineering, analytics engineering, or a related discipline, with an interest in marketing data, tracking systems, and campaign attribution.
Basic understanding of product feed structures; experience with tools like ProductsUp is a plus.
Introductory knowledge of MMPs (Adjust, AppsFlyer); willingness to learn troubleshooting and tracking fundamentals.
Familiarity with platforms such as Meta, Google, Apple Search Ads, or TikTok (hands-on experience is a plus).
Experience working with Excel or Google Sheets; understanding of simple data handling and reporting.
Interest in tools such as ChatGPT, Make.com, or Google Sheets automation; no advanced experience required.
Curious and detail-oriented, with a willingness to learn how data supports marketing decisions.
Able to communicate clearly, ask questions, and work effectively within a team.
Structured, proactive, and eager to develop technical and analytical skills.
Fluent in English (spoken and written); German is a plus but not required.

Skills

Mobile app marketing
Tracking systems
Mobile Measurement Partners (MMPs)
Adjust
AppsFlyer
Troubleshooting
Data feeds
Marketing datasets
Reporting
Dashboard creation
Data visualization
User acquisition
Excel
Google Sheets
Clarisights
Adverity
Meta
Google Ads
Apple Search Ads
TikTok Ads
ChatGPT
Make.com
Data engineering
Analytics engineering
Product feed structures
ProductsUp

Location

Germany

Work Type

Remote
Hybrid
Full-time

Experience Level

Junior

Benefits

Access to certifications
360° feedback
Salary progression
Remote work up to 90 days per year
Office snacks and drinks
Height-adjustable desks
Focus rooms
Germany Ticket (public transport costs)
MacBook
Noise-cancelling headphones
Core working hours
Corporate Benefits
Support for parents with preschool-aged children
Team activities
Annual team meetup
German Language Courses
Referral Bonus

About the Company

Customlytics is the leading app marketing consultancy in the DACH region.
Our international team of professionals from more than 10 nationalities helps apps succeed and drives the professionalization of the app industry by working with all relevant app companies in the market.
We are committed to diversity and equal opportunity for all, welcoming individuals of any gender, age, origin, religion, disability, or sexual orientation.
Join us and be yourself in an atmosphere where diversity is celebrated and embraced.

Equal Opportunity

We're committed to diversity and equal opportunity for all, welcoming individuals of any gender, age, origin, religion, disability, or sexual orientation.
If you're creative, problem-solving, and passionate about app marketing, we'd love to hear from you.
Join us and be yourself in an atmosphere where diversity is celebrated and embraced.