(Senior) Manager Marketing Intelligence (w/m/x/d) at MILES Mobility GmbH | Berlin, DE | Rezi

(Senior) Manager Marketing Intelligence (w/m/x/d) at MILES Mobility GmbH

(Senior) Manager Marketing Intelligence (w/m/x/d)

MILES Mobility GmbH · Berlin, DE

3 weeks ago

(Senior) Manager Marketing Intelligence (w/m/x/d)

MILES Mobility GmbH · Berlin, DE

22 days ago
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About the Role

Build the frameworks that inform how the Marketing team makes decisions and how MILES grows. You'll sit at the intersection of performance, brand, CRM, and pricing, owning the models, experiments, and AI-powered workflows that turn data into better decisions. This is a rare chance to shape how a category-defining mobility brand understands its own growth.

Responsibilities

  • Act as a sharp analytical partner to Marketing, turning business questions into clear, decision-grade answers.
  • Own and advance marketing measurement approach (attribution, incrementality testing, experimentation) and set the standard for commercial decisions.
  • Design and run experiments (holdouts, geo tests, incrementality) and bring clarity when measurement approaches disagree.
  • Produce forecasting and scenario views for demand, spend, and expected outcomes to support planning.
  • Create executive-ready narratives connecting spend, demand, and long-term value across Carsharing and Subscription.
  • Partner with central BI/Data Science to shape data models and access, and build your own analytical layer.
  • Build AI- and LLM-powered analytics workflows for the Marketing team.
  • Partner with BI/Data Science to build models feeding live decisions (CLV, demand forecasting, propensity, segmentation).

Requirements

  • 3-5 years in marketing analytics, marketing science, or a comparable analytical role with hands-on modeling.
  • Strong SQL and experience with modern data stacks (Snowflake, Tableau, Metabase).
  • Hands-on experience running A/B/incrementality tests with decision-grade rigor.
  • Exposure to propensity, CLV, or segmentation modeling, or the analytical foundation and appetite to build it.
  • Practical experience building AI-driven workflows and agents, prototyping with LLMs (e.g. Claude), and automating with tools like n8n.
  • Sharp analytical judgment and critical thinking.
  • Ability to translate analysis into clear recommendations for senior, non-technical stakeholders.
  • Experience in subscription, marketplace, or other high-frequency consumer businesses.
  • Fluency in English.
  • German is an advantage.

Skills

  • SQL
  • Snowflake
  • Tableau
  • Metabase
  • Python
  • R
  • A/B testing
  • Incrementality testing
  • Propensity modeling
  • CLV modeling
  • Segmentation modeling
  • AI-driven workflows
  • LLM prototyping
  • n8n automation

Location

  • Berlin

Work Type

  • Hybrid
  • Office
  • Home Office

Experience Level

  • Senior Manager

Benefits

  • Monthly MILES credits or Deutschlandticket
  • Subsidized Urban Sports Club membership
  • Discounts from 1,500+ providers
  • Attractive pension plan
  • Personal development through knowledge sharing and training opportunities

About the Company

  • MILES is Germany's leading carsharing provider with over 15,000 vehicles across 14 cities, with ambitious growth plans nationally and internationally.
  • We believe in a world where mobility is shared, sustainable, and accessible to all, creating an alternative to private car ownership and reducing vehicles on the road.
  • We are a diverse team of talented people from over 50 countries.
  • Our values are Passion, Ownership, Resourceful, Curiosity, Support, and Empathy.