About the Role
As Head of Marketing, you will be responsible for the strategic and operational development of our entire B2B marketing on a national and international level. You will position our products, services, and brand along the customer journey, strengthen brand visibility, and effectively support sales in achieving its goals. You will lead a diverse marketing team and work closely with sales, product management, and other interfaces.
Responsibilities
- Development and implementation of a holistic international B2B marketing strategy for positioning the AERTiCKET brand and our products and services.
- Strategic management of all central marketing disciplines (Brand, Content, Product Marketing, Events, Communication) to ensure, among other things, a consistent external image.
- Further development of brand management and ensuring consistent corporate design and corporate wording.
- Leadership, further development, and structural alignment of the current marketing teams and marketing activities, including Airline Marketing, Event Management, PR.
- Overall responsibility for corporate communications, PR, and media-effective external representation.
- Close collaboration with sales and product management for the development of value propositions, market launches, and sales enablement measures.
- Conception and management of B2B events, trade fairs, roadshows, customer events, and marketing campaigns.
- Provision of market, competitor, and customer analyses as a basis for decision-making for product and business development.
- Budget responsibility and prioritization of measures along strategic company goals.
Requirements
- Completed studies in Marketing, Communications, Business, or a comparable qualification.
- Several years of leadership and professional experience in B2B marketing, ideally within the tourism/consolidator industry.
- Broad marketing understanding with proven experience in Brand, Digital, Content, and Product Marketing.
- Strong strategic thinking combined with operational implementation strength.
- High affinity for data-driven marketing and KPI-based management.
- Strong communication skills, entrepreneurial thinking, and pronounced interface competence.
- Very good German and English skills, both written and spoken.
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Leadership experience
- Professional experience
Education Level
- Degree in Marketing, Communications, Business, or comparable qualification
Benefits
- Flexible home office arrangement
- Up to 30 days of workation per year
- Free, freshly cooked lunch (organic and regional) daily
- Pluxee vouchers for other locations
- Public transport subsidy of 50 Euros per month
- Company pension scheme contribution
- Weekly massage service (with employer contribution)
- Numerous team and company events
- Industry-standard discounts for travel
- Opportunities to contribute to sustainability initiatives
About the Company
- The AERTiCKET Group is one of the world's largest full-service consolidators and independent business-to-business service providers for scheduled flights.
- We are partners to airlines and service providers for travel agencies and tour operators, cooperatives, and portals.
- Our experienced fare specialists are available to our customers 24/7, 365 days a year.
- We develop state-of-the-art booking technologies for the future of the travel industry, offering a decisive competitive advantage.
- Our group employs approximately 850 people from 28 nations at 40 locations worldwide.
- In Germany, we have offices in Berlin-Kreuzberg (headquarters), Frankfurt/Main, Hanover, Hamburg, and Saarlouis.
