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About the Role

As Senior Social Media Specialist, you will play a key role in bringing Domain’s social strategy to life across our channels. You will support the Social Media Manager in translating our Marketing goals into engaging social activity that support our key customer segments. Your innate understanding of what makes for engaging, inspiring and exciting social content will help us excel across our core social platforms - Facebook, Instagram, TikTok and Youtube.

Responsibilities

Actively support the implementation of the Domain Group’s (Domain, All homes, Commercial Real Estate) social strategy.
Support the Social Media Manager & Head of Production in daily operations across social media, including content creation and curation, content calendar management, video production, and reporting.
Monitor social campaigns and always-on activity, providing feedback and analytics to stakeholders to drive efficiencies and optimisations.
Work closely with the Digital Acquisition team to ensure effective and cost-efficient delivery of social content campaigns.
Support the Social Media Manager in delivering social strategies and assets for Customer Segment Marketing (Consumer & Agent) and represent Social at regular marketing forums.
Proactively generate and pitch editorial and video ideas to the Content Marketing and Video teams that support audience acquisition, brand engagement, and revenue goals across our social channels.
Actively help manage risk, reputation, and crisis across social media with Customer Service, PR & Communications, Legal, and external agency partners.
Champion, advocate, and educate the wider business on social best practices and provide recommendations on emerging social channels, tools, and trends.

Requirements

Comprehensive knowledge and understanding of current and upcoming trends in social media, including platform best practice, their demographics, and how they can be deployed in different scenarios.
Strong visual eye across photography and video production.
Experience managing and influencing multiple stakeholders to drive the best outcomes.
A creative thinker with a passion for pop-culture, lifestyle, and social media trends.
Strong attention to detail and excellent written and verbal communication skills.
Experience creating and scheduling content across Facebook, Instagram, TikTok, and Youtube.
Experience working in multimedia production, including video and photography.
On-screen confidence and end-to-end content creation skills, with the ability to feature as on-camera talent and self-edit Reels and TikToks.

Skills

Social Media
Content Marketing
Content Creation
Video Production
Photography
Social Media Strategy
Content Calendar Management
Reporting
Digital Acquisition
Customer Segment Marketing
Risk Management
Reputation Management
Crisis Management
WordPress
Hootsuite
Later
Canva

Location

Sydney
Melbourne

Work Type

Full-time

Experience Level

5 years + experience in social media or content marketing.

Education Level

Degree in Marketing, Communications or Media.

Benefits

Generous compensation and performance-based incentives.
Extra days of annual leave.
Leadership development programs.
LinkedIn Learning.
Perkbox discounts.

About the Company

Domain is one of Australia's most trusted and loved property brands, helping millions of Australians find their dream home and stay informed about the property market.
Domain has joined forces with CoStar Group, a global leader in real estate information, analytics, and online marketplaces to take the next big leap in property technology and data innovation.
CoStar is an S&P 500 company with more than 35 years of experience transforming how people understand and transact real estate.
Domain is entering an exciting new era of growth with CoStar's investment in new products, technology, and people to revolutionise how Australians access property data, insights, and marketplaces.
This is a rare opportunity to join a world-class research team at the intersection of two powerful brands - Domain's local market expertise and CoStar's global scale and technology - as we build the future of real estate intelligence together.

Equal Opportunity

At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.