Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Trade Marketing Manager will develop and execute trade marketing programs to bring the Still Austin brand to life across distributors, retailers, and events. This role bridges Sales and Marketing, ensuring sales teams have the necessary tools and assets for market success. The ideal candidate has spirits industry experience and balances strategic thinking with hands-on execution.

Responsibilities

• Develop and execute trade marketing programs that strengthen Still Austin's presence across distributor, retail, and on-premise channels.
• Partner with Sales leadership to create marketing initiatives that drive brand visibility, customer engagement, and commercial growth.
• Lead the development of seasonal trade programs, customer promotions, and market activation strategies aligned with business priorities.
• Evaluate the effectiveness of trade marketing initiatives and recommend improvements to maximize impact and return on investment.
• Develop and maintain sales tools including one sheets, technical sheets, product photography, presentations, digital assets, and trade marketing collateral.
• Ensure sales teams, distributors, and agency partners have timely access to accurate, compelling, and brand-compliant marketing materials.
• Support retailer and distributor requests by providing artwork, product specifications, displays, and customized marketing assets.
• Coordinate tasting agency communications, reporting, and ongoing program execution.
• Support field marketing events, trade shows, distributor meetings, customer activations, and other commercial initiatives.
• Manage point-of-sale materials, display programs, branded giveaways, and promotional merchandise that support customer engagement.
• Maintain the trade marketing asset library and proactively update materials to support new product launches and sales initiatives.
• Build and maintain strong relationships with agencies, printers, promotional vendors, and other external partners.
• Coordinate vendor timelines, production schedules, pricing, and delivery to ensure successful execution of marketing initiatives.
• Partner closely with Marketing, Sales, Operations, and Hospitality to successfully launch new products and execute integrated campaigns.
• Monitor project timelines, budgets, and deliverables while proactively identifying and resolving obstacles.
• Perform other duties and special projects as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in trade marketing, brand marketing, customer marketing, sales enablement, or a related commercial marketing role.
• Experience developing and executing trade marketing programs within a Consumer Packaged Goods (CPG) organization.
• Demonstrated experience supporting sales organizations through point-of-sale materials, promotional programs, retail marketing, and customer-facing assets.
• Strong project management skills with the ability to manage multiple initiatives, competing priorities, and deadlines simultaneously.
• Experience managing external vendors, agencies, and production partners from planning through execution.
• Exceptional written, verbal, and presentation communication skills with the ability to build relationships across internal and external stakeholders.
• Strong analytical and problem-solving skills with the ability to evaluate program effectiveness and identify opportunities for continuous improvement.
• Proficiency with Microsoft Office and Google Workspace.
• Ability to travel up to 30% as business needs require.
• Experience within the distilled spirits, wine, beer, or broader beverage alcohol industry is preferred.
• Working knowledge of the three-tier distribution system and distributor management is preferred.
• Experience supporting national or regional sales organizations is preferred.
• Familiarity with retail merchandising, shopper marketing, or on-premise activation strategies is preferred.
• Experience managing trade shows, sampling programs, experiential marketing, or field marketing initiatives is preferred.
• Passion for premium spirits, hospitality, and building authentic consumer brands is preferred.
• Ability to sit, stand, and work at a computer for extended periods.
• Ability to occasionally lift, carry, move, and transport marketing materials, product samples, promotional items, and displays weighing up to 35 pounds.
• Ability to travel by automobile and commercial airline.
• Ability to move throughout various environments.
• Ability to occasionally work evenings and weekends.
• Ability to use standard office equipment.

Skills

• Trade Marketing
• Brand Marketing
• Sales Enablement
• Project Management
• Vendor Management
• Communication Skills
• Analytical Skills
• Problem-Solving Skills
• Microsoft Office
• Google Workspace
• Canva (plus)
• Adobe Creative Suite (plus)
• Marketing Asset Management Platforms (plus)

Experience Level

• 5+ years of experience

Education Level

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.

About the Company

• Still Austin is a brand focused on craftsmanship, creativity, community, and authentic brand storytelling.