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About the Role

BridgeBio pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia to reduce risk and unleash innovation. We build bridges to groundbreaking advancements in rare disease and develop life-changing medicines for patients with unmet needs. We empower people to solve problems and invite those who defy convention to join us in reengineering the future of biopharma.

Responsibilities

Serve as the day-to-day execution lead for patient and HCP marketing tactics, working in lockstep with both Associate Directors to keep launch plans on track.
Translate brand strategy and messaging direction from the Patient and HCP Associate Directors into clear execution plans, briefs, and timelines.
Manage the tactical plan calendar across both workstreams, ensuring dependencies are visible, conflicts are surfaced early, and deadlines are met.
Work closely with agency partners to manage ongoing deliverables, track project status, and communicate timelines to all internal and external stakeholders.
Support development of assets across both patient and HCP marketing, including patient education materials and programs as well as HCP-facing tools and sales aids across digital and print channels.
Act as the primary execution lead for day-to-day tasks for HCP speaker bureau, congress support, patient webinars, email campaigns, core print collateral, and more.
Support end-to-end execution by aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery.
For select projects, support the medical, legal, and regulatory (MLR) review process for promotional and non-promotional materials, ensuring accuracy and compliance.
Collaborate on content adaptation for multiple audiences (patients, caregivers, physicians, and other HCPs), maintaining message consistency and scientific integrity.
Maintain organized documentation of approved claims, messaging platforms, and material versioning for ongoing team reference.
Support execution of patient ambassador programming, coordinating logistics, content, and stakeholder alignment.
Identify priority conferences and advocacy events and ensure conference-ready resources are prepared for field and team execution.
Lead end-to-end marketing execution for select patient and HCP conferences/events, including logistics coordination, materials management, and cohesive on-site brand presence.
Define and track KPIs tied to patient and HCP tactic objectives; compile dashboards and status updates for leadership.
Manage budget tracking and vendor/agency coordination for assigned programs, flagging risks early and driving resolution.
Coordinate with digital marketing to build out and maintain customer engagement channels (websites, email, CRM/Veeva content) for both audiences.
Partner with commercial operations, sales, brand analytics, IT, and MCM to ensure smooth field and channel execution.
Analyze performance data and field feedback to inform continuous improvement and process efficiencies as the brand scales toward and through launch.

Requirements

5-7 years of experience in digital marketing, communications, or product marketing, ideally within biotech, pharma, or a related healthcare industry.
Proven ability to balance strategic direction from senior stakeholders with hands-on, detail-oriented execution.
Strong project management skills; experience coordinating multiple concurrent workstreams, timelines, and budgets.
Experience managing the MLR/promotional review process.
Launch experience in a competitive market.
Strong cross-functional collaboration skills and ability to influence without direct authority.
Comfortable operating in fast-paced, ambiguous environments and making decisions with incomplete information.
Results-oriented, with emphasis on ROI and performance metrics.
Excellent oral, written, and presentation skills; strong proficiency in PowerPoint and core business tools.
Passionate about serving patients suffering from genetic diseases.
Proven self-starter, able to work independently and as part of a team, while keeping multiple stakeholders aligned.
High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement.
True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients.
Ability to travel (~20%) is required.
Demonstrated curiosity and adaptability in adopting AI-powered tools and technologies.

Skills

Digital marketing
Communications
Product marketing
Project management
Cross-functional collaboration
AI-powered tools and technologies

Location

San Francisco
Palo Alto

Work Type

Hybrid

Experience Level

Senior
5-7 years

Education Level

MBA or other advanced degree (Preferred)
Healthcare advertising agency experience (Preferred)
Exposure to competitive intelligence, analytics, and market research/insights (Preferred)
Rare disease experience (Preferred)

Salary/Compensations

$161,900—$191,500 USD

Benefits

Market-leading compensation
401(k) with employer match
Employee Stock Purchase Program (ESPP)
Pre-tax commuter benefits (transit and parking)
Referral bonus for hired candidates
Subsidized lunch and parking on in-office days
100% employer-paid medical, dental, and vision premiums for you and your dependents
Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
Fertility & family-forming benefits
Expanded mental health support (therapy and coaching resources)
Flexible, “take-what-you-need” paid time off and company-paid holidays
Comprehensive paid medical and parental leave to care for yourself and your family
Endless opportunities for skill development and internal mobility
Career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
Celebration of strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

About the Company

In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation.
This model allows science and small teams of experts to lead the way.
We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries, and empower people to solve problems.
If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry.
Together, we'll ask "why not?" and help reengineer the future of biopharma.
At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.