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About the Role

Lead the Consulting and Alliances marketing team to accelerate growth across EY Canada's highest-priority consulting offerings and strategic alliance relationships. This role involves growth strategy, senior stakeholder advisory, go-to-market leadership, and marketing transformation, working closely with leaders to influence priorities, guide investments, and build integrated campaigns.

Responsibilities

• Serve as a senior advisory partner to Consulting and Alliance leaders, influencing priorities and translating business strategy into go-to-market plans.
• Shape campaign focus, resource allocation, governance, and marketing frameworks using market trends and business priorities.
• Lead integrated campaigns to generate demand, strengthen market positioning, and support pipeline creation.
• Partner with Alliance leaders to activate capabilities and connect consulting growth priorities to opportunity creation.
• Lead, coach, and align marketing team members by setting culture, reinforcing accountability, and building capability.
• Advance marketing transformation by embedding AI, automation, reusable processes, and performance measurement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 10+ years of experience in B2B marketing, preferably in tech consulting, professional services, or complex business environments.
• Experience leading integrated marketing strategies, campaigns, or transformation programs that drive growth.
• Proven ability to translate organizational strategy into actionable go-to-market plans and investment decisions.
• Experience influencing senior executives and aligning cross-functional stakeholders.
• Experience setting team culture, building capability, and reinforcing accountability in a matrixed organization.
• Strong understanding of how data, AI, and automation can support marketing transformation and decision-making.

Skills

• B2B marketing
• Integrated marketing strategies
• Campaign leadership
• Marketing transformation
• Go-to-market planning
• Stakeholder management
• Team leadership
• Data analysis
• AI in marketing
• Automation in marketing

Location

• Canada

Work Type

• Full-time

Experience Level

• Associate Director
• 10+ years

Education Level

• Bachelor's degree

Benefits

• Competitive compensation package
• Discretionary bonus program
• Comprehensive medical, prescription drug, and dental coverage
• Defined contribution pension plan
• Generous vacation policy
• Firm-paid days for longer weekends
• Statutory holidays
• Paid personal days
• Programs and benefits for physical, financial, and social well-being
• Support and coaching from colleagues
• Learning opportunities for skill development and career progression
• Freedom and flexibility in handling roles

About the Company

• EY is committed to building a better working world by creating new value for clients, people, society, and the planet, while building trust in capital markets.
• EY teams help clients shape the future with confidence and develop answers for pressing issues, enabled by data, AI, and advanced technology.
• EY offers a full spectrum of services in assurance, consulting, tax, strategy, and transactions, with a global network and diverse ecosystem partners.
• EY uses AI tools in its recruitment process to enhance efficiency and candidate experience, with human judgment remaining integral.

Equal Opportunity

• Inclusiveness is at the heart of EY's culture, fostering an environment where differences are valued, policies are equitable, and people feel a sense of belonging.
• EY embraces diversity and is committed to combating systemic racism, advancing gender equity, advocating for the 2SLGBTQIA+ community, promoting neuroinclusion and accessibility, and amplifying the voices of Indigenous peoples.
• EY believes diverse experiences, abilities, backgrounds, and perspectives make people unique and help guide the organization.
• EY is committed to the responsible use of AI in recruitment, with practices continuously reviewed to align with ethical principles and regulatory requirements.