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About the Role

As a Consultant Marketing, Early Life Strategy, you will leverage customer behavioral data and analytics to drive retention strategies. You will analyze detailed customer performance data to optimize marketing programming, measure campaign effectiveness, reduce churn, and maximize budget efficiency. This position involves implementing data-driven marketing plans and mapping customer journeys, while developing and monitoring test plans to evaluate strategic performance and communicate analytical insights.

Responsibilities

Analyze base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
Measure program effectiveness, ROI, and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
Develop marketing test strategies and analyze save sequencing processes to ensure retention with minimal revenue write-down.
Package fact-based recommendations and tell compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

Requirements

Bachelor’s Degree or four or more years of experience.
Four or more years of relevant professional experience, demonstrated through work, military experience, or specialized training.
Four or more years of relevant experience in marketing, CRM, or marketing analytics.
Experience using customer data and analytics to measure program performance, evaluate ROI, and inform marketing strategy.
Demonstrated ability to package complex data sets and recommendations into clear presentations for management.
Experience balancing multiple priorities to meet deadlines in a dynamic environment.

Skills

Marketing
CRM
Marketing analytics
Customer data analysis
Program performance measurement
ROI evaluation
Marketing strategy
Data presentation
B2B marketing
AI
Omni-channel data analysis
Marketing automation
Campaign orchestration
Adobe Experience Platform
Salesforce
Marketo
Google Suite
MS Office Suite (Excel, PowerPoint)
B2B marketing analytics
Measurement
Direct marketing tactics
ROI tracking
Marketing/advertising agency collaboration

Location

Illinois
Maryland
New York

Work Type

Hybrid
Full-time

Experience Level

Four or more years of relevant professional experience
Four or more years of relevant experience in marketing, CRM, or marketing analytics

Education Level

Bachelor’s Degree
Bachelor's degree in Marketing, Market Research, Finance, or an MBA

Salary/Compensations

$83,000.00 - $159,000.00
$91,500.00 - $159,000.00

Benefits

Medical
Dental
Vision
Short and long term disability
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
8 company paid holidays
6 personal days
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay (overtime, shift differential, holiday pay, allowances)
15 days of vacation per year (growing with service)

About the Company

Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
Verizon drives innovation, creativity, and impact in the world.
The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
Verizon comes together in crisis and in celebration, lifting communities and building trust.

Equal Opportunity

Verizon is an equal opportunity employer.
We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.