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About the Role

Wise is seeking a data-driven Paid Audio Senior Manager to scale advertising activity across the global podcast and streaming landscape. This role will focus on leveraging automated, targetable, and scalable ad buying solutions while maintaining direct relationships with audio networks and platforms.

Responsibilities

• Define the roadmap for direct-automated audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting.
• Own the end-to-end management of self-serve platforms and direct automated solutions from major networks.
• Structure and execute network-level buys with partners, leveraging their internal tech to target key audiences.
• Prioritize audience-level buying, utilizing first-party and third-party data to find customers wherever they are listening.
• Manage real-time optimizations, creative rotation, and frequency caps for campaigns across multiple streaming and podcast environments.
• Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution.
• Use a data-first approach to measure the success of automated audio ads, monitoring metrics like CVR, CPA, customer LTV, and contribution margin.
• Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data with Wise’s internal attribution models.
• Design and execute a robust test and learn strategy, including creative A/B testing, audience & targeting testing, and contextual alignment testing.

Requirements

• Performance marketing background with a strong understanding of the audio advertising landscape across markets (US, UK, EU, APAC & LATAM).
• Proven track record managing large media budgets and driving measurable performance against direct response KPIs.
• Familiarity with pixel-based audio attribution providers like Podscribe.
• Team player with strong communication skills.

Skills

• Strong analytical mindset
• Experience working with marketing mix modeling (MMM)
• Experience with Looker, Lightdash or similar data visualization tool
• Ability to stay organized in a fast-paced business

Location

• Global

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• USD 117000 - USD 174500

About the Company

• Wise is a global technology company, building the best way to move and manage the world’s money.
• Min fees. Max ease. Full speed.
• Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making and receiving international payments.
• We are people building money without borders — without judgement or prejudice.
• We believe teams are strongest when they are diverse, equitable and inclusive.
• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

Equal Opportunity

• We believe teams are strongest when they are diverse, equitable and inclusive.
• We're proud to have a truly international team, and we celebrate our differences.
• Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.