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About the Role

The Athlete Marketing Manager plays a critical role in developing and managing Red Bull Japan's athlete marketing strategy and portfolio. This role sits at the intersection of sport, marketing, content, and brand building, responsible for building long-term athlete partnerships, scouting future talent, leading athlete projects and activations, managing contracts and budgets, and ensuring that every athlete partnership supports long-term athlete development, authentic storytelling, and strong brand alignment.

Responsibilities

Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories.
Identify and secure nationally relevant athletes who authentically represent the brand.
Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews, and long-term partnership planning.
Create individualized development plans that support athletes across performance, communications, personal branding, content creation, commercial obligations, and career development.
Build trusted relationships with athletes, managers, and agents.
Establish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders, and industry partners.
Continuously identify emerging talent, gather market insights, and strengthen Red Bull's credibility and influence within Japan's sports landscape.
Lead athlete-focused marketing initiatives from concept development through execution and evaluation.
Create impactful projects that generate content, engage consumers, strengthen brand affinity, and deliver measurable results.
Collaborate with local and global teams to bring world-class athlete activations and storytelling opportunities to life.
Work closely with Marketing, Brand, Media Network, Communications, Sales, Legal, Finance, Procurement, and global Sports Marketing teams.
Coordinate athlete integrations across campaigns, product launches, events, content productions, and media opportunities.
Educate athletes and ambassadors on product benefits and usage occasions.
Encourage authentic product integration through workshops, seeding initiatives, and relationship management.
Monitor brand representation across social and traditional media channels.

Requirements

University Degree or considerable relevant experience, with qualification in Sports/Marketing preferable.
3-5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related field.
Proven experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or industry partners.
Experience leading marketing projects, activations, sponsorship programs, or athlete partnerships from concept through execution.
Strong understanding of the Japanese sports landscape and athlete ecosystem.
Knowledge of Red Bull core sports such as skateboarding, snowboarding, surfing, biking, or adjacent action-sports communities is highly desirable.
Strong project management and budget management skills.
Excellent stakeholder management and communication skills.
Ability to build trust while balancing athlete needs, commercial objectives, and brand standards.
Creative thinker with strong attention to detail and executional excellence.
Self-motivated, entrepreneurial mindset with a proactive "can-do" attitude.
Fluent Japanese and English language skills.

Skills

Sports Marketing
Athlete Management
Sponsorship
Brand Marketing
Sports Agencies
Project Management
Budget Management
Stakeholder Management
Communication Skills
Relationship Management
Commercial Awareness
Creativity
Marketing Initiatives
Content Creation
Brand Building
Storytelling

Location

12F Tri-Seven Roppongi, 7-7-7 Roppongi, Minato-ku, Tokyo 106-0032

Work Type

Permanent
Hybrid (up to 40% remote work allowed)
Full-time (9:00-18:00 with 1-hour break, flexible core hours 10:00-15:00)

Experience Level

3-5+ years

Education Level

University Degree or considerable relevant experience
Qualification in Sports/Marketing preferable

Salary/Compensations

Determined by experience and skills
Bonus determined by individual performance

Benefits

Retirement program (Defined Contribution Plan, 6.5% of monthly base salary)
Group life insurance
Group medical insurance
Long-term disability insurance (income security)
Benefit one
Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)
Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.

About the Company

Red Bull Gives Wiiings to People and Ideas.
At Red Bull, we believe in empowering people to push boundaries, challenge conventions, and achieve extraordinary things.
From world-class sporting achievements to groundbreaking content and culture-changing projects, we create opportunities for ambitious people to make a real impact.