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About the Role
The Mixpanel for Startups program provides early-stage companies with access to our platform during their formative stages, serving as a key growth driver. As Startup Program Manager, you will oversee the daily execution of this program, focusing on building and nurturing partner relationships, fostering founder engagement, and ensuring smooth end-to-end program operations. This is a hands-on position for an individual with a deep understanding of the startup ecosystem, who actively participates in relevant communities and takes ownership of transforming founder relationships into tangible program achievements.
Responsibilities
- Own and grow relationships with accelerators, incubators, and startup partners, identifying valuable connections for deeper engagement.
- Plan and execute partner activations, including Demo Days and portfolio programs.
- Maintain a clear, prioritized view of partner relationships and key markets, and recommend areas for future focus.
- Drive Mixpanel adoption within each startup cohort, tailoring outreach and follow-up strategies based on effectiveness.
- Design and deliver valuable programming specifically for founders.
- Act as a consistent and credible presence at demo days, founder events, and tech weeks.
- Synthesize insights from founder conversations to inform program direction.
- Build and execute outbound acquisition campaigns (email, social, partner channels) to enroll startups in the program.
- Identify program participants suitable for commercial nurturing and coordinate direct handoffs with Sales.
- Maintain reporting that links program activities to outcomes and use this data to guide future actions.
- Test new outreach formats for founders and partners, and implement successful methods as repeatable practices.
Requirements
- Experience in marketing, community, growth, partnerships, or business development, or equivalent experience, preferably within the startup ecosystem.
- Working knowledge of how accelerators, VCs, and founders operate, with the judgment to be effective in these communities.
- Proven ability to build and manage partner relationships from initial outreach through sustained follow-through.
- Clear and confident written and verbal communication skills across diverse audiences and time zones.
- Ability to independently navigate and collaborate across Marketing, Sales, and Product teams, providing context and clarity for decision-making.
- Active use of AI tools in daily work beyond basic chat interfaces to enhance efficiency.
- Strong organizational skills with the ability to prioritize and manage multiple concurrent tasks.
- Comfort in forming and defending viewpoints based on data analysis.
- Genuine curiosity about the startup landscape and Mixpanel's product, with a proactive approach to bringing new perspectives to the team.
Skills
- AI tools
- CRM
- Marketing automation tools
- Salesforce
- HubSpot
- Mixpanel
- Analytics tools
Location
- US
Work Type
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- $130,000—$176,000 USD
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K)
- Wellness Benefit
- Holiday Break
About the Company
- Mixpanel is the leading product intelligence and analytics platform, trusted by over 29,000 companies to understand user product engagement.
- Mixpanel combines powerful analytics with AI to help teams identify successful features, diagnose issues, and prioritize future development.
- Mixpanel is a leader in analytics with over 9,000 customers and $277M raised from prominent investors.
- Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics.
- Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service.
- Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Equal Opportunity
- Mixpanel is an equal opportunity employer supporting workforce diversity.
- We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply.
- We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
- Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records.