Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses worldwide across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive complex cross-company initiatives, influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company.

Responsibilities

Influence and shape product strategies, positioning, and narratives using data and insights for target audiences in collaboration with research, product, comms, and policy teams.
Develop and execute go-to-market strategies, including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners.
Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
Address complex problems with a strategic mindset, creating thoughtful recommendations and action plans.

Requirements

10+ years of experience in consumer or product marketing.
Direct experience in Product Marketing, partnering closely with Product teams.
Experience with consumer GTM strategies based on consumer-driven insights.
Experience working with product, marketing, policy, and communications teams at all management levels, internally and externally.
Experience driving presentations with executives and cross-functional teams.
Experience with consumer-facing product launches and consumer campaigns.
Experience developing and driving analytically rigorous online and offline marketing campaigns with various internal teams and external stakeholders.
Project management experience.
Bachelor's Degree in Business, Marketing, or Creative discipline, or equivalent practical experience.

Skills

Consumer Product Marketing
Product Marketing
Go-to-market strategies
Marketing campaigns
Project management
AI skill development
Prompt/context engineering
Agent orchestration
Copywriting
AI tools integration
International payment experience

Location

Global

Work Type

Full-time

Experience Level

10+ years

Education Level

Bachelor's Degree
MBA

Salary/Compensations

$160,000/year to $224,000/year

Benefits

Bonus
Equity

About the Company

Meta is a company that builds technologies connecting people.