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About the Role

Sky Zone is seeking a Lifecycle Marketing Manager — Campaigns & Experiences to own and scale CRM campaign calendar across email and SMS. This role will strategize, plan, execute, and optimize campaigns to drive awareness, traffic, repeat visits, bookings, and membership growth, while maintaining a holistic view of the customer lifecycle. The ideal candidate is both strategic and execution-oriented, managing the full marketing calendar and developing campaign-level strategies to achieve specific business outcomes. This role requires a strategic, data-driven marketer who exercises independent judgment and discretion in leading campaign planning, build, execution, testing, and performance analysis, and is accountable for the outcomes of these decisions.

Responsibilities

Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS.
Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives.
Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight.
Build and deploy park closure, emergency, or other rapid response communications.
Develop targeted campaign strategies based on audience segmentation and business goals.
Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience.
Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts.
Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns.
Develop and execute A/B testing strategies across messaging, timing, and offers.
Partner with Data Ops to ensure accurate segmentation, targeting, and reporting.
Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for future enhancements.
Operate within deliverability and audience guardrails defined by the Journeys Manager.
Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized.
Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices.
Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns.
Partner with brand, digital, IT, and growth teams to align messaging and timing across channels.
Partner with Operations and Field Leadership to align lifecycle campaign timing, messaging, and offers with in-park execution, staffing capacity, and the on-the-ground guest experience.
Support seasonal and peak business initiatives (e.g., summer, back-to-school, holiday) by proactively aligning CRM campaign strategy with business priorities and capacity constraints.
Collaborate with agency partners on campaign strategy, creative, and execution.
Cross-functionally align with other internal and external teams to ensure cohesion, map considerations, identify impacts, and deliver with clarity.
Bring forward new ideas, tests, and campaign strategies to drive incremental revenue.
Maintain a proactive and organized campaign planning process to reduce ad hoc execution.
Support rapid response and time-sensitive communications (park closures, weather-related updates, urgent announcements) with quick turnaround.
Support additional marketing needs as they arise.

Requirements

5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success.
Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting).
Excellent project management and organizational skills.
Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey.
Experience in A/B testing, campaign analytics, and KPI-driven optimization.
Proficiency in HTML/CSS for email customization is a plus.
Strong project management skills with the ability to execute multiple campaigns simultaneously.
Agility and ability to prioritize and reprioritize based on business need and shifting priorities.
Written and verbal communications skills.
Ability to make data-driven decisions and craft data-focused reporting.
Comfortable being hands-on with day-to-day campaign builds and platform administration, not solely directing others’ execution.

Skills

Lifecycle marketing
CRM
Retention marketing
Email marketing
SMS marketing
Braze
Canvas
Liquid scripting
Segmentation
Reporting
Project management
Organizational skills
Customer segmentation
Automation workflows
Personalization strategies
Customer journey building
A/B testing
Campaign analytics
KPI-driven optimization
HTML/CSS
Agility
Prioritization
Written communication
Verbal communication
Data-driven decision making
Data-focused reporting

Location

Dallas, TX
Remote

Work Type

Hybrid
Full-Time

Experience Level

5+ years

Education Level

Bachelor’s degree in Marketing, Communications, or a related field preferred.

Salary/Compensations

$95,000-$112,000 + bonus opportunity

Benefits

Medical coverage
Dental coverage
Vision coverage
401k plan with company matching

About the Company

CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions.
We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year.
Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth.
At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.