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About the Role
Realtor.com is seeking a Senior Product Manager, Owner & Seller CRM to lead the strategy, roadmap, and execution for the Selling and Owning a home life stages. This role will own the end-to-end product vision while driving revenue growth and business impact within a high-performance team culture.
Responsibilities
- Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities.
- Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, strategizing optimizations and net new experiments.
- Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue.
- Develop a deep understanding of the consumer data that powers the owner & seller journeys.
- Collaborate closely with cross-functional teams to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns.
- Lead prioritization and tradeoff decisions across a wide range of initiatives.
- Establish and track key business and product KPIs, including revenue, conversions, lifetime value, and engagement.
- Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.
- Champion a high-performance culture within cross-functional teams.
- Act as the strategic voice of your business line with senior leaders, presenting product direction, business impact, and performance updates.
- Manage day-to-day product performance, health and plan the execution of new campaigns/products.
- Manage marketing dev ops engineer capacity planning and MarTech data pipeline requests.
- Create and share product requirement documents and briefs with cross-functional groups.
- Partner with Engineering, Product, Dev Ops, and Solutions Architects to troubleshoot and QA technical bugs.
- Engage with Analytics and Consumer Research teams to derive further insights for continued innovation and experimentation.
- Create presentation decks that document and summarize key test results.
- Own the product request pipeline for CRM initiatives including campaign development, team coordination, and iterative testing.
- Act as the product lead for cross-functional CRM squads, managing day-to-day execution while balancing long-term roadmap strategy.
Requirements
- 5+ years of relevant marketing experience and product management experience.
- Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
- Previous CRM strategy experience ideally in an omnichannel environment.
- Experience leveraging consumer segmentation to drive business outcomes.
- Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact.
- Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
- Strong analytical skills: able to interpret data, form insights, make evidence-based decisions, and track results.
- Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights.
- Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
- Exceptional communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.
- Able to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
- Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
- Technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them.
- Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus!), personalization stacks, and database management approaches.
- Expert knowledge of technical principles, concepts, and CRM channels.
- Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way.
Skills
- CRM strategy
- Omnichannel marketing
- Consumer segmentation
- Product strategy
- User experience
- Revenue growth
- Customer lifetime value
- Business ownership
- Market dynamics
- Competitive positioning
- Analytical skills
- Data interpretation
- Evidence-based decision making
- Hypothesis formation
- Actionable insights
- Business acumen
- Communication skills
- Leadership skills
- Team inspiration
- Stakeholder influence
- Technical skills
- Analytical skills
- CRM tools
- Personalization stacks
- Database management
- Project management
Work Type
- In-person collaboration
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree (or equivalent experience)
- Advanced degree a plus
- Technical degree a plus
- Bachelor's in marketing/business administration or analytics a plus
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
About the Company
- Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
- Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
- Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Equal Opportunity
- Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
- In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.