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About the Role
This is the first dedicated demand generation hire. You will build the marketing engine from the ground up and own qualified pipeline across two distinct go-to-market motions: a high-touch account-based program for large professional-services firms and a scalable engine for in-house finance teams.
Responsibilities
- Build and launch full-funnel demand generation programs for a new enterprise segment.
- Own campaign strategy and hands-on execution across audience targeting, intent signals, paid channels, outbound programs, conversion optimization, and pipeline reporting.
- Partner closely with Sales, BDR, and Revenue Operations teams to align programs with target accounts and ideal customer profiles.
- Establish lead routing, attribution, campaign measurement, and feedback loops where little infrastructure exists today.
- Create repeatable playbooks that can scale across both high-touch account-based marketing and broader programmatic demand.
- Drive measurable improvements in marketing-qualified leads and qualified pipeline during the first 90 days.
Requirements
- 5 or more years of B2B demand generation or growth marketing experience at a high-growth software company.
- A track record of building full-funnel campaigns that generated qualified pipeline for technical enterprise products.
- Hands-on experience with account-based marketing programs targeting enterprise accounts.
- Strong partnership experience with Sales, BDR, and Revenue Operations teams.
- A builder mindset, comfort with ambiguity, and willingness to operate as the sole demand generation owner initially.
- Experience building a marketing function from zero to one and scaling it at a startup.
- Experience in fintech, finance infrastructure, or another complex enterprise software category.
- A background that combines strong training at a scaled company with hands-on startup execution.
Skills
- HubSpot
- Salesforce
- attribution tools
- marketing automation
- paid media
- intent data
- enrichment platforms such as Clay
Location
- New York City, NY
Work Type
- Full-time
- On-site
Experience Level
- 5 or more years of B2B demand generation or growth marketing experience at a high-growth software company.
Salary/Compensations
- $150,000 to $225,000 base salary
Benefits
- Competitive equity
- Visa sponsorship and visa transfers are available
- Relocation assistance is available
About the Company
- Our client is a rapidly scaling, venture-backed enterprise software company transforming a large, essential professional-services market with intelligent workflow automation.
- The business has proven product-market fit, recently completed a nine-figure Series B at a billion-dollar valuation, and has grown revenue fivefold this year.
- The team has expanded from roughly 60 to 150 employees and expects significant continued growth.