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About the Role
In this role, you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan. As a Digital Strategist, you are the foundation of any creative project, providing the team with insights gleaned from market research and a deep understanding of a client’s brand and objectives. Your curious nature and analytical mind will enable you to build forward-thinking plans that extend beyond a single project.
Responsibilities
- Create end-to-end digital marketing strategies following the DEPT® Planning Methodology.
- Research products, services, and current strategies to identify new opportunities.
- Analyze and interpret research and reporting to inform and improve strategies.
- Ensure plans align with client goals, are optimized for multiple audiences, drive desired actions, and are effectively tested and measured.
- Support New Business efforts through research and insights.
- Create convincing propositions and present strategy to clients.
- Help Account and Creative teams plan, optimize, implement, test, and measure.
- Take client briefs and work with Account Managers to cascade to the wider team, providing an ideal environment for creative development.
- Manage omni-channel digital strategies covering email, web, display, and social, with a core focus on CRM and in-depth email marketing.
Requirements
- Demonstrable experience in a similar role with proven success.
- Understanding of how to turn business goals into actionable marketing goals.
- Knowledge of using data and insight to create profiles and personas.
- Understanding of how to interpret data to improve results.
- Channel expertise in email, web, display, and social, with an emphasis on innovation and possibility.
- Understanding of A/B and multivariate testing methodologies.
- Understanding of and ability to articulate best practice in digital marketing.
- Excellent presentation skills.
- Natural problem solver.
- Excellent written and communication skills.
- Inquisitive nature to learn and understand how things work.
Skills
- Digital marketing strategy
- Market research
- Data analysis
- Client relationship management
- CRM
- Email marketing
- Web
- Display advertising
- Social media marketing
- User journey creation and optimization
- Automated journeys
- A/B testing
- Multivariate testing
- Presentation skills
- Problem-solving
- Written communication
- Verbal communication
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Demonstrable experience in a similar role
Salary/Compensations
- $60,000 – $70,000 CAD
Benefits
- Flexible, hybrid working policy
- Mental health support
- Company sick pay scheme
- 15 days paid holiday (plus Public Holidays)
- Refreshments provided in the office
- Social and Cultural Events
- Inspirational Talks
- Learning and Development opportunities
- Buddy Programme
About the Company
- DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
- Operating at the intersection of technology and marketing, DEPT® creates what is next by pioneering ideas, acting fast, and moving further.
- DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- DEPT® offers the opportunity to work with clients of all sizes and across all industries.
- DEPT® enables employees to do what they do best and helps them develop their skills further with training, development, and certifications.
- Global annual DEPT® Cares Month supports local charities.
- Culture values: better together, relentlessly curious, and get sh*t done.
- Offers freedom to explore, space to collaborate, and trust to make a real impact.
Equal Opportunity
- At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
- We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- Apply even if you don't meet all qualifications.
- We encourage you to reach out to discuss any reasonable adjustments needed throughout the recruitment process and your time with us.