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About the Role

Fora is seeking a Director of Data Analytics to lead and scale the data function, serving as a diagnostic engine for growth. This strategic, hands-on role involves transforming complex data into actionable insights to guide company decisions. The Director will oversee analytics for business, corporate, product, and marketing needs, building upon an existing foundation and strengthening infrastructure, models, processes, and team to support advanced initiatives like AI/ML, executive forecasting, self-serve analytics, and operational rigor. This position requires close collaboration with executive leadership and cross-functional teams, blending deep analytical judgment with technical fluency, business acumen, and the ability to proactively build a data organization.

Responsibilities

Own Fora’s analytics strategy across marketing, product, and corporate and business analytics, establishing a clear vision for how data informs decisions across the company.
Lead marketing data science across attribution and incrementality, lifetime value and customer acquisition cost, channel efficiency, advisor acquisition and segmentation, and the investment decisions informed by those analyses.
Lead product data science for Fora’s two sided marketplace, including matching and liquidity, experimentation, behavioral and transactional modeling, retention, personalization, and the machine learning roadmap.
Own the metrics and analytical frameworks used to operate and evaluate the business, including board reporting, cohort economics, company objectives and key results, retention and net revenue retention, executive forecasting, and planning.
Build and maintain a trusted source of truth for company performance, ensuring leadership and teams across Fora can confidently use data to make decisions.
Scale Fora’s analytics engineering capabilities and data infrastructure to support growing transaction volume, increasingly sophisticated analysis, and reliable self serve analytics across the organization.
Develop the data organization as Fora grows, including defining the hiring strategy, organizational structure, operating processes, and execution standards required to deliver against an ambitious data strategy.
Create strong analytical operating rhythms that improve prioritization, accountability, data quality, and the speed at which insights translate into action.
Partner closely with engineering, product, finance, and go to market teams to identify opportunities, evaluate investments, prioritize initiatives, and improve business performance.
Serve as a strategic thought partner to executive leadership, using data to inform company direction, marketplace strategy, resource allocation, product priorities, and long term planning.
Build the processes, controls, and analytical rigor needed to support Fora as the company continues to scale.

Requirements

6 to 10 years of experience in data, analytics, or data science, including experience leading and scaling a data team or function.
Demonstrated depth across both marketing and product data science, with particularly strong expertise in at least one of these areas.
Experience working with marketplace, transactional, or similarly complex business models and solving analytical problems involving areas such as attribution, experimentation, cohort economics, segmentation, and retention.
Strong technical fluency with modern analytics infrastructure and the ability to engage meaningfully with data models, pipelines, analytical methodologies, and business intelligence systems.
Hands on experience with BigQuery, dbt, and business intelligence tools such as Omni or comparable platforms.
Experience translating complex data into clear recommendations for senior leaders and cross functional teams.
Strong business judgment and the ability to move between detailed analytical work and broader strategic questions.
Experience building effective partnerships across engineering, product, finance, marketing, and other go to market functions.
Demonstrated ability to develop teams, establish effective operating processes, and scale an analytics organization as business complexity increases.

Skills

Data Analytics
Data Science
Marketing Data Science
Product Data Science
Marketplace Analytics
Transactional Data Analysis
Attribution Modeling
Experimentation
Cohort Economics
Segmentation
Retention Analysis
BigQuery
dbt
Business Intelligence Tools (e.g., Omni)
Data Infrastructure
Analytics Engineering
Machine Learning
AI
Executive Forecasting
Board Reporting
Self-Serve Analytics

Location

New York City

Work Type

Full-time
Onsite

Experience Level

Director
Senior

Salary/Compensations

$225K–$275K + equity

Benefits

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

About the Company

Fora is a modern travel agency founded in 2021, empowering individuals to build advisory businesses through a comprehensive platform combining technology, training, community, and industry partnerships.
The company's mission is to power the next generation of travel entrepreneurs, offering flexibility, autonomy, and support for fulfilling careers.
Fora has over 200 employees and is based in downtown New York City.
The company secured $60 million in Series B and C funding in 2025, led by Thrive Capital and Insight Partners.
Fora has been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
Fora aims to create the first unified platform for all travel needs, integrating human expertise and technology.
Company values include forging their own path, collaboration, belief in technology (AI, platform investments, data infrastructure), service to the community, and a focus on business.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment.
BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
Fora will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.