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About the Role
This role owns the visual identity of the company's digital storefront, taking designs from concept to live execution. It involves digital product design with a focus on e-commerce, direct response, and conversion rate optimization, utilizing AI tooling for efficiency. The position is a primary thought partnership with the Digital Product Manager, focusing on both aesthetics and performance.
Responsibilities
- Own design end to end across Stasis and Thesis digital surfaces, from wireframe through production-ready design, developer handoff, and launch QA.
- Partner with our Digital Product Manager to co-own the CRO and experimentation program, from hypothesis and variant through design, launch planning, QA, and readout.
- Translate our brand identity into digital execution, and build the design system that makes every future page faster and more consistent to ship.
- Design direct response assets that convert, including advertorials, landing pages, offer and pricing modules, and quiz flows, with a clear grasp of the funnel each one serves.
- Turn clinical results, ingredient mechanisms, and study data into charts, comparisons, and infographics that are accurate, on-brand, and persuasive at a glance.
- Use data as a design input.
- Help shape how our team uses AI in creative and technical work, sharing tools and workflows with the rest of marketing, including a clear eye for where AI isn't the right answer.
Requirements
- 6+ years designing digital product or ecommerce experiences, with real DTC time.
- Genuine ownership of a site.
- Portfolio speaks to both visual craft and conversion results.
- Exceptional visual and interaction design craft.
- Strong point of view on typography, hierarchy, brand systems, and commerce UX.
- Ability to carry craft from early concepts through production-ready designs.
- Talent for data and science translation.
- Direct response instinct.
- Experience running or heavily contributing to a CRO program.
- AI fluency in practice.
- Technical fluency to collaborate effectively with developers and use AI-assisted tools to create interactive prototypes.
- Curiosity about the science.
- Ability to hold opinions strongly and loosely at the same time.
- Genuine interest in the user.
- Proactive in learning and sharing new tools.
- Preference for shipping good work quickly.
- Experience with an experimentation platform such as Shoplift, Growthbook, or Shopify Tests.
- Experience building and stewarding a design system or component library in a fast-moving environment.
- Experience designing in a regulated, science-forward category like supplements or health.
- Experience with motion and micro-interaction design, or art direction for photo and video.
Skills
- Digital product design
- E-commerce
- Direct response marketing
- Conversion Rate Optimization (CRO)
- AI tooling
- Typography
- Hierarchy
- Brand systems
- Commerce UX
- Data analysis
- Scientific translation
- Experimentation platforms
- Design systems
- Motion design
- Micro-interaction design
- Art direction
Location
- Flatiron
- Hybrid
Work Type
- Hybrid
Experience Level
- 6+ years
Salary/Compensations
- $140,000—$165,000 USD
Benefits
- Competitive compensation
- Exceptionally generous equity package
- Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- HSA, FSA and pre-tax commuter benefits for parking and transit
- Ancillary benefits
- 401k
- Flexible PTO
- Unlimited Thesis nootropics
- Emphasis on promoting from within and personal development
- Dog-friendly office
About the Company
- Thesis is the world's first customized nootropics company, offering brain supplements designed for individual cognitive enhancement.
- The company has raised over $13M in venture capital and is recognized as an industry leader.
- Thesis is an AI-forward company that builds custom AI tools for various business functions.
- The company values personal and professional growth, achieving meaningful results, leading with science and data, and creating exceptional experiences for employees and customers.