Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Aspire Fertility Austin's job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Aspire Fertility Austin's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Aspire Fertility Austin — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Aspire Fertility Austin — free, in seconds.
About the Role
This role involves assisting and implementing marketing initiatives that align with the company's vision, values, brand, and strategic strength. The position also leads community event and digital presence efforts, requiring monthly visits to Florida clinics.
Responsibilities
- Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
- Manages relationships with outside marketing agencies
- Manages relationships with local community groups
- Assists with defining practice sales strategies, initiatives, and performance goals
- Accountable for marketing efforts to obtain increased patient referrals
- Establishes a system to monitor effectiveness of marketing, and advertising strategies
- Represents the practice in public relations functions, seminars, and media events
- Promotes actively the positive image of the practice to internal and external audiences
- Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys
- Provides insightful market competition analyses and develops pro-active strategies
- Defines marketing strategies, performance goals, and consistently meets objectives
- Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items
- Oversees the social media strategies including development of content for various mediums
- Leads all aspects of patient-focused community events
- Conducts market intelligence and provides market research information
- Uses the Salesforce platform to track patient volume
- Other duties as assigned
Requirements
- 2-3 years’ experience with direct-to-consumer marketing in the healthcare industry is required
- Previous experience in the fertility industry and/or interfacing with OB/GYNs is preferred
Skills
- Marketing
- Digital Presence
- Community Events
- Salesforce
- Social Media Strategy
- Content Development
- Public Relations
- Market Research
- Market Competition Analysis
Location
- Florida
Work Type
- Full-time
Experience Level
- 2-3 years
Education Level
- Bachelor’s Degree or higher in marketing or related field
Benefits
- Comprehensive Health Coverage: Medical, dental, and vision plans
- Complimentary basic life insurance
- Employee Assistance Program
- Long-term disability insurance
- FREE employee only healthcare coverage option
- Comprehensive fertility benefits
- Adoption assistance
- Surrogacy support
- Generous maternity, paternity, and partner leave
- 18 days of PTO annually
- 11 paid holidays
- One floating holiday
- 401(k) plan with company match
- Full vesting after 2 years
- Lifestyle Spending Account
- Health Savings Account (HSA) with employer contributions
- Employee Referral Program
- Continuing education reimbursement
- Dedicated time off for professional development
- Premium Calm Health Subscription
- Emotional & Work-Life Support through EAP with SupportLinc
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance