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About the Role
American Leather is seeking a Marketing Director passionate about creating compelling brand and product marketing experiences that drive sales and elevate our brand. This role involves crafting engaging product stories, developing strategic communication plans, and leading marketing efforts in a dynamic, entrepreneurial environment.
Responsibilities
- Serve as the brand guardian, owning brand management in all marketing efforts and ensuring alignment with brand identity and values.
- Drive sales by creating and executing strategic, integrated product marketing programs across various sales channels.
- Develop and manage promotional calendars, pop-up events, sales and retail training, branded retail POS, national account support, pricing, packaging, labeling, marketing collateral, and print production.
- Analyze marketing results, adapt plans as needed, and continuously improve performance.
- Create product lifecycle campaigns for new and legacy products, identifying market opportunities in each channel.
- Leverage customer and industry insights, marketing trends, and best practices to develop brand and product marketing plans/collateral.
- Collaborate with Merchandising and Engineering/Product Development teams throughout the product lifecycle.
- Own the development of consistent, cohesive brand messaging across all marketing and sales literature, product lines, PR activities, sponsorships, and partnerships.
- Lead marketing communications and coordinate with cross-functional teams.
- Own the Public Relations sector of the brand, including working with partners, establishing editorial calendar/pitch schedules, and owning trade and shelter media relationships.
- Partner with HR team on internal/employee communications.
- Execute regular cadence of sales team communications to understand market needs and equip them with the best material to sell and merchandise products.
- Collaborate with Digital team on ensuring digital properties best match the brand, and executing digital media buys.
- Plan and execute bi-annual High Point Market events, initiate targeted marketing initiatives to attract buyers, and enhance brand awareness.
- Create and manage competitive tracking tool; regularly communicate key industry changes to relevant teams.
- Own the Annual Marketing Plan and Budget, collaborating with brand leadership to drive brand awareness and maximize sales growth.
- Responsible for all print management (planning/timelines, production).
Requirements
- Results-oriented, proactive, and self-motivated with a strong drive to win.
- Exceptional problem-solving skills, with the ability to address challenges at both strategic and functional levels.
- Ability to see the big picture, assess implications, and act accordingly.
- Data-driven decision-maker with strong conceptual thinking and flawless execution.
- Proven ability to generate business-building ideas and bring them to market through integrated marketing strategies.
- Passion for product marketing and storytelling, with superb written, verbal, and editing skills.
- Leadership style that motivates and partners to achieve business goals.
- Excellent interpersonal skills, with maturity and judgment to communicate effectively with a diverse range of individuals.
- Ability to juggle multiple priorities under pressure and independently manage time and deliverables.
- High level of professional integrity, with the ability to handle sensitive issues and situations discreetly.
- Genuine passion for high-end furniture, fashion, and interior design.
Skills
- Digital marketing
- Product marketing
- Internal/external communications
- Data analytics
- Strategic planning
- Marketing communications
- Public Relations
- Event management
- Print management
- Brand management
- Sales channel communication
- Promotional calendar development
- Retail training
- Marketing collateral creation
- Market analysis
- Customer insights utilization
- Industry trend analysis
- Cross-functional collaboration
- Media relations
- Digital media buying
- Competitive analysis
- Budget management
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- 8+ years’ experience in marketing leadership role(s)
- Minimum of 5 years creating integrated marketing campaigns
Education Level
- Bachelor’s degree in business administration, Marketing, Communications, or related field.
About the Company
- American Leather is a company seeking a Marketing Director.