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About the Role

We are looking for a Sr. Manager, Brand & Content to help build and scale Taskrabbit’s brand and content engine. This role will play a critical part in shaping how Taskrabbit shows up to clients, Taskers, and partners across marketing channels, translating our brand platform into a cohesive, always-on content system that drives awareness, engagement, and long-term demand. This role sits at the center of Taskrabbit’s next phase of growth, defining how we show up in the world to build a brand customers recognize, trust, and choose over time.

Responsibilities

Own the Content Strategy & Narrative: Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments.
Define clear content pillars, including tone, proof-point hierarchy, and "when to lead with what" guidelines, that balance functional authority with emotional storytelling.
Translate the brand platform into a scalable content system across channels, audiences, and target demographics.
Ensure content is consistent, connected, and reinforcing a unified narrative.
Build the Messaging Architecture and Manage a Cross-Channel Content Engine: Translate brand positioning into a full messaging hierarchy including core narrative, category-level proof points, audience-specific value props.
Own the message map as a living document; as new categories, markets, or partnerships come online, extend the architecture for teams to leverage.
Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming.
Partner with SEO/AEO teams to align content strategy with high-intent search and AI discovery opportunities.
Champion the Brand through Campaign Development: Develop and manage end-to-end process for larger campaigns and brand moments.
Generate campaign concepts: bring point-of-view ideas to Brand Marketing and Creative leadership rooted in cultural moments, category insights, or customer triggers.
Prototype and pitch multiple campaign directions per quarter, shortening the gap between "we should say something about X" and an executable brief.
Partner with Creative to Scale Production: Work closely with Creative to brief and develop content formats that can scale (video, social, editorial, etc.).
Help define repeatable formats and systems that enable high-quality, high-volume output.
Contribute to evolving AI-enabled creative workflows to increase efficiency and speed.
Measurement and Optimization: Define success metrics for content strategy and identify opportunities to improve efficiency, scale what works, and evolve what doesn’t.
Analyze performance across channels and continuously refine content strategy based on insights and evolving business needs.

Requirements

7+ years of experience in content strategy, brand marketing, or editorial roles.
Strong strategic thinker with the ability to translate brand positioning into actionable content systems.
Experience managing cross-channel content (social, video, CRM, PR, or editorial).
Proven ability to build and scale content programs, not just execute campaigns.
Deep understanding of how content performs across platforms (YouTube, Instagram, TikTok, etc.).
Experience working cross-functionally with creative, growth, and product teams.
Strong storytelling instincts with a balance of creative taste and analytical rigor.
Comfortable operating in a fast-paced environment and building new systems from the ground up.
Experience building messaging architecture / message maps that multiple teams can consistently execute against.
A track record of originating campaign ideas (not just briefing them); can point to concepts they conceived and got greenlit.
Quick thinker who is comfortable presenting rough concepts to leadership and iterating in the room.

Skills

Content strategy
Brand marketing
Editorial
Cross-channel content management
Content program scaling
Platform content performance analysis
Cross-functional collaboration
Storytelling
Strategic thinking
Messaging architecture
Campaign concept generation
Marketplace
Consumer tech
Home/lifestyle brands
SEO/AEO
Content for search and AI-driven discovery
Creator/influencer program management
AI tools for content development and production
Asana or other project management tools

Location

San Francisco
New York City

Work Type

Hybrid

Experience Level

Sr. Manager
7+ years of experience

Salary/Compensations

$142,000 - $189,000

Benefits

Employer-paid health insurance
401k match with immediate vesting (US-based employees)
Generous and flexible time off
2 company-wide closure weeks
Taskrabbit product stipends
Wellness + productivity + education stipends
IKEA discounts
Reproductive health support

About the Company

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.
At Taskrabbit, we want to transform lives one task at a time. Our culture is collaborative, pragmatic, and fast-paced.
Taskrabbit is a hybrid company with employees distributed across the US and EU and a Built In — Best Places to Work (2022, 2023, 2024, 2025) continually ranked across multiple national and regional categories.
Join us at Taskrabbit, where your work will be meaningful, your ideas valued, and your potential unleashed!

Equal Opportunity

An Active Commitment to Equity within our Company and Platform. We are an inclusive community where all who share our mission and values belong.
Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.
Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, sex, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status.
Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.