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About the Role
As a Lead Product Marketing Manager focused on our Carta Law segment, you'll work to apply a deep focus on governance, risk, and compliance (GRC) to product positioning, serve as a key product subject matter expert, and partner across GTM and R&D teams to manage product launches from initial brief through post-launch analytics. You will develop high-performing product collateral, multimedia, and sales enablement assets, integrate product roadmaps with demand generation and marketing channels, and define and evolve the core product narrative, value proposition, and market positioning for Carta Law. You will also conduct customer interviews and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.
Responsibilities
- Apply a deep focus on governance, risk, and compliance (GRC) to product positioning.
- Serve as a key product subject matter expert at company and industry events.
- Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
- Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams.
- Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
- Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
- Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.
Requirements
- 8+ years of hands-on product marketing/GTM experience
- Preferably, SaaS fintech experience and/or product marketing experience at companies in the governance, risk, and compliance space
- Motivation to work collaboratively in a fast-paced, ever-changing environment
- Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
- Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers
Skills
- Product Marketing
- Go-to-Market Strategy
- SaaS
- Fintech
- Governance, Risk, and Compliance (GRC)
- Creative Problem Solving
- Communication
Location
- New York, NY
Work Type
- Full-time
Experience Level
- Lead
- 8+ years
Salary/Compensations
- $182,750 - $215,000
Benefits
- Equity for all full-time roles
- Exceptional benefits
- Commissions plans (for applicable roles)
About the Company
- Carta is the connected platform and AI-native ecosystem for private capital.
- Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions.
- Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates.
- Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
Equal Opportunity
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate.
- If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization.
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.