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About the Role

As VP, you will be responsible for the operational excellence of the company, translating the corporate strategy and vision reflected in OKRs into measurable results, milestones, and KPIs. You will ensure teams have the necessary prerequisites and resources, empowering them to significantly contribute to the company's success. You will lead and manage Supply Chain, Finance, Customer Care, and Operations, as well as our OKRs, reporting directly to the CEO. Key success KPIs include EBITDA margin, Cash Conversion Cycle, Meeting Time Reduction, SOP Coverage, Asana Adoption, and eNPS. You will optimize OKRs company-wide, increasing the fulfillment rate measurably per trimester. You will manage the tracking and reporting of the 3-year plan overall and by country, ensuring its implementation. Making data-driven decisions to scale the company from 8- to 9-digit revenue within 3 years is also part of your responsibilities. You will implement structured meeting and reporting processes and sustainably reduce overhead.

Responsibilities

Translate corporate strategy and vision into measurable results, milestones, and KPIs.
Ensure teams have the necessary prerequisites and resources.
Lead and manage Supply Chain, Finance, Customer Care, and Operations.
Manage OKRs and report directly to the CEO.
Optimize OKRs company-wide and increase fulfillment rate measurably per trimester.
Manage tracking and reporting of the 3-year plan overall and by country.
Make data-driven decisions to scale the company from 8- to 9-digit revenue within 3 years.
Implement structured meeting and reporting processes.
Sustainably reduce overhead.

Requirements

Proven leadership experience as VP, Managing Director, or equivalent with OKR-based teams (≥20 FTE or multiple teams).
5+ years of e-commerce experience, ideally D2C in a start-up/scale-up/SME environment.
Experience leading scaling organizations and significantly improving operational KPIs (e.g., EBITDA, cash flow).
Strong understanding of finance.
Excellent structured working methods.
Measurable success in planning, budgeting, and forecasting.
Proficiency in OKRs, SOPs, process optimization, and Asana (implementation & adoption).
High performance standards and clear D2C & startup affinity (must-have).
Core focus on Supply Chain and Finance.
Strong communication skills.
Experience in optimizing processes and costs.

Skills

OKR
SOPs
Process Optimization
Asana
Finance
Supply Chain Management
Data-driven decision making
Leadership
E-commerce
D2C
Startup/Scale-up environment

Location

Hybrid
Office in C1

Work Type

Hybrid

Experience Level

VP
Managing Director
5+ years E-commerce experience
Experience leading scaling organizations

Salary/Compensations

Attraktives Bonussystem zusätzlich zum festen Gehalt

Benefits

28 days of vacation (additional days possible)
Baden-Württemberg public holidays and Berlin Women's Day
Hybrid work model with at least 2 days in the office per week
Attractive bonus system in addition to fixed salary
Access to nilo.health for mental fitness and prevention
Urban Sports Club membership
Company pension plan subsidy
Personal training budget
Job bike, company car, or subsidized Deutschlandticket
Discounted Rosental products
Other discounts and benefits in our Karmaclub

About the Company

Rosental is a powerful team of over 60 employees where everyone has a real impact.
Our goal is to holistically heal our customers' skin concerns with innovative products that combine natural ingredients with modern science and promote sustainable well-being.
As an innovator in the beauty world, we are building a brand that others will emulate.
Every role plays a key position on our 'Road to 100 Mio.' revenue.
We work data-driven, make fact-based decisions, and live a high-performance culture with real ownership, speed, and development opportunities.