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About the Role

Centric Software is seeking a Customer Marketing Manager for the Americas to increase value from existing customers by supporting upsell and cross-sell opportunities, and enhancing renewal and retention efforts through segmented communication. This role involves partnering with Sales, Customer Success, Product Marketing, and Field Marketing to understand the customer journey, segment the database, and execute campaigns that highlight the value of additional Centric solutions.

Responsibilities

Identify upsell and cross-sell potential and develop campaigns to introduce new solutions.
Partner with Sales, Customer Success, and Product Marketing to translate expansion opportunities into customer-facing journeys.
Collaborate with Product Marketing to ensure relevant and well-positioned messaging for cross-sell solutions.
Build nurture streams to spark interest in additional Centric solutions and support the buying journey.
Track and report on pipeline generated from customer marketing campaigns.
Segment the email database to deliver relevant communication supporting retention and renewals.
Proactively engage customers approaching renewal with relevant content.
Partner with Customer Success on messaging and timing for renewal conversations.
Partner with Americas Field Marketing to tailor and re-promote existing campaigns and content to the install base.
Grow understanding of different customer roles to refine segmentation and build out personas.
Own customer webinars end-to-end, including topic development, promotion, logistics, speaker coordination, and follow-up.
Support customer events and the annual user conference, driving attendance and value.
Develop and manage newsletters and email streams, tailoring the approach for different roles.
Work with Sales Ops and Marketing Ops to align customer segmentation in Salesforce and Pardot.
Coordinate with the global central campaigns team to avoid overlap and represent regional priorities.
Track and report on renewal engagement, pipeline influenced, and campaign performance.

Requirements

3-5 years of experience in Customer Marketing, Lifecycle Marketing, Field Marketing, or related B2B SaaS/enterprise marketing roles.
Hands-on experience building segmented email campaigns and nurture streams tied to upsell/cross-sell or retention goals.
Experience running webinars and in-person events end-to-end.
Experience partnering with Sales and/or Customer Success to drive event attendance and follow-through.
Proficiency with CRM/marketing automation platforms (Salesforce, Pardot, HubSpot, Marketo, or similar) for segmentation.
Experience measuring campaign impact against pipeline or retention outcomes.
Strong written communication skills for email and newsletter content.
Self-motivated and organized with the ability to manage multiple campaigns.
Retail technology, PLM, supply chain, or enterprise software experience is a plus.
English language proficiency.

Skills

Customer Marketing
Lifecycle Marketing
Field Marketing
B2B SaaS Marketing
Enterprise Marketing
Email Campaign Building
Nurture Stream Development
Webinar Management
Event Management
Salesforce
Pardot
HubSpot
Marketo
CRM
Marketing Automation
Data Analysis
Written Communication
Campaign Management

Location

Americas

Work Type

Full-time

Experience Level

3-5 years

About the Company

Centric Software is a global leader providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands, and manufacturers.
The company equips various industries with solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell, and replenish products.
Centric Software's technology streamlines processes, drives efficiency, and enables confident operation in a changing market.
The company is experiencing rapid growth and seeks individuals who challenge the status quo.

Equal Opportunity

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.