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About the Role

The Senior Product Designer is a hands-on designer with strong product thinking, sharp visual craft, and the habit of letting data settle debates. You'll design across Indigo's website, app, and in-store kiosks, working with Product, eCommerce, Retail, and Engineering to turn customer and business challenges into production-ready experiences and improve them through testing, research, and performance data.

Responsibilities

Lead design from problem to launch, working with Product to frame the problem, explore approaches, craft the detail, and stay with the work through implementation.
Identify ways to improve the customer experience by surfacing gaps, friction, and unmet needs, and recommend fixes.
Partner with Product and eCommerce to set hypotheses and shape experiments, then use customer feedback, usability testing, and results to refine designs.
Serve as the primary designer from kickoff to launch, scaling from quick fixes to larger initiatives.
Deliver pixel-perfect designs with expert-level Figma craft, from redlines on small fixes to full specs on larger builds.
Lead design reviews, presenting thinking, defending decisions, and steering conversations toward clear next steps.
Partner with developers, understanding technical constraints and trade-offs.
Align partners across teams on the problem, drive decisions, and deliver a coherent customer experience.
Hold a clear point of view on quality, give useful feedback, and set standards.
Strengthen an open, constructive design culture by showing up for critique, inviting other perspectives, and giving and taking direct feedback.
Model Indigo’s beliefs and represent the brand.
Celebrate diversity of thought and maintain an open mindset.
Foster a culture of continual learning and encourage risk-taking.
Embrace, champion, and influence change across your team and the organization.

Requirements

An application must include a portfolio.
5+ years in product, UX, or digital design, with a portfolio showing visual craft, interaction detail, clear problem-solving, and shipped work.
Depth in consumer-facing digital products, ideally eCommerce, finance, or another transactional environment.
A track record of leading design from problem definition through launch and iteration, including complex requirements, states, and edge cases.
Post-secondary education in product, interaction, user experience, or visual design, human-computer interaction, or a related field — or equivalent practical experience.

Skills

Expert Figma skills (auto layout, components, variants, variables, shared libraries)
Strong visual and interaction craft
Design systems experience (using, building, and extending components in Figma)
Responsive web and mobile fluency
Sound product judgment
Practical approach to research and usability testing
Strong presentation and facilitation skills
Collaborative approach with Product and Engineering
Self-direction and organization
Working knowledge of HTML and CSS
Accessibility know-how (WCAG, keyboard interaction, focus states, semantic structure, colour contrast, and screen readers)
Comfort with AI-assisted design and development tools (e.g., Figma AI, Cursor)
Designing and prototyping purposeful motion, transitions, and micro-interactions (Nice to have)
Front-end development skills in HTML, CSS, JavaScript, or Liquid (Nice to have)
Analytics fluency with tools such as Google Analytics 4 and Microsoft Clarity (Nice to have)
Working knowledge of Shopify theme structure (Nice to have)

Work Type

Full-Time
Contract

Experience Level

Senior

Education Level

Post-secondary education in product, interaction, user experience, or visual design, human-computer interaction, or a related field — or equivalent practical experience.

Salary/Compensations

CAD 110000 - CAD 130000 - yearly

About the Company

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen.
We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories – big and little – connect us.
Indigo is our customer’s happy place – for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.
Our Mission is to inspire reading and enrich the lives of booklovers.
We believe in the power of people and their stories.
We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive.
Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.
We Will Hire, Inspire, Promote and Retain the Best – A’s Hire A’s.
We Will Be Customer Centric.
We Will Be Data Driven – System Thinking – Entrepreneurial.
We are Committed to True and Shared Value Creation.
We Will Be Human-Centered and AI Enabled.
We are Committed to Caring About Each Other, Our Communities, Our Environment.

Equal Opportunity

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.
At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at [email protected].
We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.