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About the Role

We are looking for a hands-on Growth & Marketing Manager to own our marketing function and run the day-to-day operations. You will manage our brand, ensuring consistency in the firm's voice, and be accountable for both reputation and reach, understanding how each feeds the other and making thoughtful recommendations.

Responsibilities

• Own how the firm presents itself and how it is known, keeping our voice consistent, genuine, and worthy of client trust.
• Own how the right clients find us across all channels, understanding client acquisition drivers and making quality investment decisions.
• Own the firm's public profile, growing media presence and supporting lawyers as recognized authorities.
• Build and strengthen relationships with referring professionals.
• Conduct market analysis and positioning for new market entries.
• Identify opportunities for continuous improvement and automation within the marketing function.

Requirements

• Experience in marketing, spanning both brand and growth work, ideally in a professional services environment.
• Comfortable with data and reporting tools (e.g., Google Analytics, CRM or email platforms).
• Experience building marketing strategies where no existing playbook exists.
• Ability to hold oneself and others to a high standard.
• Proactive approach, taking ownership without being asked and proposing solutions.
• Ability to understand the root cause of issues and fix them.
• Willingness to take on tasks outside of a defined job description.
• Ability to use good judgment and act on it, checking in when necessary.
• Ability to keep the team informed.
• Self-starter comfortable with details and hands-on work.
• Ability to overcome obstacles.
• Excellent analytical skills, using data to identify problems, discover opportunities, and support ideas.
• Ability to learn quickly.

Skills

• Brand Marketing
• Growth Marketing
• Data Analysis
• Reporting
• Google Analytics
• CRM platforms
• Email platforms
• Market Analysis
• Positioning
• Content Creation
• Relationship Building
• Communication

Location

• Toronto
• Ottawa

Work Type

• Hybrid

Experience Level

• 5+ years of marketing experience
• High autonomy

Salary/Compensations

• $90,000 to $125,000 CAD

Benefits

• Professional learning and development opportunities
• Management team focused on performance, growth, engagement, and connection
• Extended health, dental, and mental health benefits
• Generous PTO policy
• Winter break shutdown
• Flexible hybrid work arrangement upon successful completion of the probation period

About the Company

• Shulman & Partners LLP is a high-performing, human-centered family law firm.
• Our vision is to 'Do Good, Make an Impact'.
• We are a result-oriented team with a culture based on pro-activity, professional integrity, and client commitment.
• We believe in challenging each other's thinking, value feedback for improvement, and uphold high standards for growth.

Equal Opportunity

• Shulman & Partners LLP uses artificial intelligence (AI) to screen, assess, and/or select candidates during the recruitment process for this position. AI tools may be used during interviews for note-taking purposes only. All hiring decisions are made by people.