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About the Role
This role is responsible for the professional and consistent presentation of Table.Briefings on various social media platforms, focusing on increasing reach and generating leads for B2B clients.
Responsibilities
- Responsible for the professional and consistent presentation of Table.Briefings on various social media platforms, especially LinkedIn, Bluesky, and X.
- Develop strategies and measures for increasing reach in close cooperation with marketing and sales to acquire potential new customers for our professional briefings.
- Implement high-reach campaigns for our B2B target audience with a focus on lead generation and license acquisition.
- Write and edit concise teasers and texts for social media posts that link to further content and ordering options.
- Close collaboration with the editorial team for timely and appealing presentation of current topics and relevant content on social media.
- Monitor social media campaigns, analyze performance, and derive data-based optimization measures.
Requirements
- Completed degree in communication, marketing, journalism, or a comparable qualification.
- Several years of experience in social media management, preferably with a focus on LinkedIn, Bluesky, and X.
- Creative, stylistically confident writing that sparks interest and encourages interaction.
- High degree of initiative, assertiveness, and pronounced quality awareness.
- Affinity for data and figures, familiar with common analysis tools and KPIs in the social media sector.
- Confident use of social media publishing and monitoring tools.
- Initial experience with the use of AI tools.
Skills
- Social Media Management
- Bluesky
- X
- Marketing Strategy
- Lead Generation
- Content Creation
- Copywriting
- Data Analysis
- Performance Monitoring
- AI Tools
Location
- Berlin-Mitte
Work Type
- Flexible Remote-Office
- Permanent Employment
Experience Level
- Several years of experience
Education Level
- Degree in communication, marketing, journalism, or comparable qualification
Benefits
- 28 days of vacation
- Flexible remote-office options
- Permanent employment with challenging and varied tasks
- Unrestricted access to our Professional Briefings
- Modern technical equipment
- An office in Berlin-Mitte with the flair of the cult Berlin café Einstein
- Growth culture with strong personal and professional development opportunities
- An open and friendly atmosphere with partners and colleagues from all over the world
About the Company
- As an independent digital media company with over 150 employees, Table Media GmbH stands for high-quality journalism ('deep journalism'), combining the quality standards of leading media with the in-depth expertise of specialized information.
- Our Professional Briefings analyze political, economic, and social issues and provide information on current developments and trends. They are read by Competence Leaders from politics, business, and science, thus offering decision-makers in various industries an information advantage and competitive edge.