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About the Role

The Senior Manager, Field and Integrated Marketing Programs will be responsible for producing major flagship events in the IPO and Private Equity space. Building from these events, you will create top-of-funnel digital campaigns that nurture and inform clients, prospects, and ecosystem partners throughout their lifecycle. You will also oversee a team of Field Event Coordinators and collaborate with Business Development, Partners, brand, content, and operations marketers.

Responsibilities

Own annual planning for assigned Integrated Programs and regional field events.
Manage, train, and develop assigned Event Coordinators.
Help define how campaign and event ROI is measured in Salesforce, including net new leads and relationships generated.
Execute events that attract attendees meeting the ICP, deliver insights, and create connections, managing the process from plan to post-event strategy.
Develop relationships and lead co-marketing and event planning with ecosystem partner sponsors of flagship events.
Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with SMEs to generate new insights.
Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.

Requirements

7+ years of B2B event marketing experience, including planning and management of signature, content-driven events.
Strong project management skills, with the ability to create and execute an event plan from ideation to completion.
Experience working with a CRM system or Marketing Automation Platform.
Sharp attention to detail.
Experience working in a professional services firm.
Bachelor’s degree or equivalent experience.

Skills

Project management
CRM systems
Marketing Automation Platforms
Event marketing
Campaign strategy
Thought leadership
Budget management
Salesforce

Location

Remote/Hybrid based on proximity to a Connor Group Office

Work Type

Remote
Hybrid

Experience Level

Senior Manager
7+ years of B2B event marketing experience

Education Level

Bachelor’s degree or equivalent experience

Salary/Compensations

$125-$150k

About the Company

Connor Group is differentiated by its people, culture, and commitment to client service excellence.
Hires entrepreneurial professionals who are passionate about solving complex challenges and creating lasting impact.
Helps shape flagship events and integrated campaigns connecting the firm to more than 2,000 of the most exciting brands on earth.
Drives a pragmatic, delivery-oriented approach that has driven $4.0T in client valuation since 2006.