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About the Role

ProPublica is seeking a creative product manager to enhance its digital systems, experiences, and experimentation engines for fundraising and membership. This role involves shaping the reader journey to membership, bridging hands-on execution with strategy, and sustaining independent journalism.

Responsibilities

• Connect product strategy, roadmap, and operations for digital fundraising and membership systems, acting as the primary product voice for donors.
• Translate organizational fundraising goals into product priorities, metrics, and technical decisions, balancing short-term optimization with long-term improvements.
• Facilitate collaboration between development and product teams to ensure donation and membership experiences are built, optimized, and maintained effectively.
• Define key metrics, orchestrate systems for reliable data and insights, and evaluate progress, communicating findings and tradeoffs with an analyst.
• Improve donor acquisition, conversion rates, average gift size, recurring gifts, and retention using data, experimentation, and research.
• Lead cross-functional teams (engineers, designers, data analysts) to define outcomes, write requirements, and deliver scalable products.
• Manage the health and evolution of systems supporting membership revenue, including donation platforms, payment processing, messaging, personalization, and experimentation tools.
• Evaluate and manage third-party platforms and vendors, recommending build, buy, or integrate strategies, and configuring integrations and automations.

Requirements

• 3+ years of experience managing consumer, subscriber, or donor-supported products with complex user journeys and conversion funnels.
• Experience working across technical and nontechnical teams, navigating competing priorities through influence and trust.
• Comfort selecting, integrating, and improving third-party platforms (CRM, CDP, ESP, A/B testing, payments).
• Fluency with technical concepts, including system architecture, APIs, schema, and data models.
• Strong product judgment informed by data, experimentation, and qualitative insights.
• Analytical rigor and hands-on experience with analytics platforms and experimentation tools.
• Strong project management skills, including prioritization and managing dependencies.
• Ability to make ideas tangible early through wireframing, PRDs, or prototyping.
• Excellent written and verbal communication skills, with the ability to align stakeholders.
• Curiosity, adaptability, and a genuine interest in how membership revenue sustains independent journalism.
• Ability to travel as needed.

Skills

• Salesforce
• Braze
• Piano
• Stripe
• SQL
• Figma

Location

• New York City
• Washington, D.C.
• Atlanta
• Chicago
• Phoenix
• Berkeley, California
• Remote

Work Type

• Full-time

Experience Level

• 3+ years

Salary/Compensations

• $90,000 to $145,000

Benefits

• Includes benefits

About the Company

• ProPublica is an independent, nonprofit newsroom that produces investigative journalism in the public interest.
• We are dedicated to improving our newsroom, in part by better reflecting the people we cover.
• We are committed to diversity and building an inclusive environment for people of all backgrounds and ages.
• This job is covered under the terms of a collective bargaining agreement with The NewsGuild of New York, Local 31003, CWA, AFL-CIO.

Equal Opportunity

• We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people and people with disabilities.
• We are an equal opportunity employer and prohibit discrimination and harassment of any kind.
• All employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age or any other status protected under applicable law.