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About the Role

The Assistant Manager, Acquisition Marketing supports the development and delivery of marketing campaigns and always-on programs for PC Money Account acquisition and cross-selling of PC Financial products. This role focuses on supporting product growth through marketing initiatives across paid, owned, and earned channels in a fast-paced environment.

Responsibilities

• Assist in the development and execution of PC Money Account marketing campaigns, adapting to business and competitive landscape changes.
• Support the product cross-sell strategy and manage the execution, delivery, and reporting of cross-sell campaigns.
• Manage end-to-end briefing and development of marketing projects, collaborating with internal stakeholders and external partners.
• Lead project management and execution of integrated marketing campaigns, including collateral, website content, digital ads, emails, OOH, social, PR, and splash pages.
• Ensure acquisition programs meet milestones from requirements gathering through launch and optimization.
• Monitor and report on paid and owned channel performance, implementing optimizations to drive growth.
• Ensure proper testing and QA for all campaigns prior to execution.
• Identify opportunities for future programs and provide recommendations.
• Work with the Legal team to ensure compliance of all customer-facing campaigns.
• Work with the Finance team to manage budget, tracking, and invoicing for projects.
• Research and track credit card and customer trends in the financial industry and competitors, communicating findings to the marketing team.

Requirements

• 3-5 years of experience.
• Post-secondary education in Marketing, Business, or Commerce.
• Experience in Digital Marketing or Financial Services is a bonus.
• Strong verbal and written communication skills.
• Demonstrated ability to assist in the development and execution of large integrated marketing campaigns.
• Capacity to manage, prioritize, and deliver/execute multiple tasks and projects effectively and on-time.
• Ability to identify, diagnose, and quickly mediate issues that arise in projects, teams, and activities.
• Strong self-starter with curiosity and a passion to succeed.
• Experience working in a fast-paced environment, either with or in an agency culture.
• Must successfully complete a criminal background check and credit check.

Skills

• Marketing campaign development
• Marketing campaign execution
• Cross-sell strategy
• Project management
• Stakeholder collaboration
• Digital marketing
• Paid media
• Owned media
• Earned media
• Campaign reporting
• Campaign optimization
• Testing and QA
• Budget management
• Trend research
• Competitive analysis

Location

• Canada

Work Type

• Full-time

Experience Level

• 3-5 years

Education Level

• Post-secondary education in Marketing, Business or Commerce

Benefits

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up
• Generous vacation policy and personal days
• Virtual events
• Professional development and comprehensive Career Development program

About the Company

• EQ is remaking banking so every Canadian gets ahead, every day.
• Serving nearly 4 million Canadians from coast to coast, EQ offers a wide variety of financial services from banking and lending, to trust and credit union solutions.
• Challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences since 1970.
• EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™.
• EQB Inc. manages approximately $150 billion in combined assets under management and administration.

Equal Opportunity

• EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.
• We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives.
• We’re equally committed to supporting your growth, both professionally and personally.
• We provide a barrier‑free recruitment process and work environment.
• If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
• As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.