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About the Role

We are looking for a UA Marketing Analyst to connect what we spend with what we make and turn that into insights the team can act on. You will run the weekly rhythm of what is working and why, build the visualizations and reporting the team lives in, and drive the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.

Responsibilities

• Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
• Provide creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
• Analyze Creative ROI: spend and return attributable to individual creatives and concept.
• Analyze Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
• Translate insights into recommendations that help inform what the team produces.
• Make performance data self-serve: visualizations and reporting that put answers where the team already works.
• Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
• Partner with central data and engineering teams on pipeline and warehouse dependencies.
• Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
• Build and monitor data quality checks. Surface discrepancies before they reach a slide.

Requirements

• 3+ years in marketing, growth, or product analytics.
• Strong SQL. Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores.
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc.
• Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.

Skills

• Mobile UA experience
• SQL
• AI-assisted tooling (Claude, Gemini, Cursor)
• BI tool (Looker, Tableau, or similar)
• Mobile attribution
• UA metrics (CPI, IPM, CTR, ROAS)
• Creative performance analysis
• GenAI creative production workflows

Experience Level

• 3+ years

Salary/Compensations

• $63,000.00 - $117,000.00 salary per year

Benefits

• Thoughtfully curated benefits
• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time and vacation
• Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

About the Company

• Warner Bros. Discovery is the stuff dreams are made of.
• WB Games is a leader in the games industry across all game platforms and mobile devices.
• Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world.
• We are fans of what we make and proud of what we do.
• We have studios and offices across the globe.

Equal Opportunity

• Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
• Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
• If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
• If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.