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About the Role

Dust is seeking a senior Brand and Content Strategist to define and own the company's global brand and content strategy. This role involves translating business priorities, product innovation, and customer successes into compelling narratives and programs that capture sustained attention. The position starts as a senior individual contributor with the potential to build a team, offering a unique opportunity to shape how a category-defining AI company presents itself in a rapidly evolving market.

Responsibilities

Define Dust’s global brand and content strategy
Own the content program across social, video, customer, community, and editorial channels, carrying work from strategic direction through execution
Decide which stories Dust should tell, who they are for, and where they should show up
Translate Dust’s company narrative and positioning into a distinctive content strategy for the US and Europe
Build a content roadmap around company priorities, audience needs, market opportunities, and gaps across the funnel
Establish the voice, editorial standards, and creative principles that make Dust’s content recognizable and trusted
Build the stories and programs that compound
Turn product launches, customer outcomes, company milestones, and market shifts into stories that earn attention and deepen understanding
Build customer storytelling into a flagship, multi-format program
Champion the AI Operators rewiring how work gets done inside their companies
Tell the story of how Dust runs on Dust and shape compelling programs with customers and ecosystem partners
Scale storytelling through others
Build a customer and partner co-marketing and storytelling engine to drive credibility and relationship-building
Enable voices within Dust, from engineering to go-to-market, to contribute authentic public-facing stories
Build the playbooks, briefs, workflows, and creative network needed to produce and scale high quality content consistently
Build content operations on Dust and set the standard for an AI-powered content function
Connect content to business outcomes
Define success across awareness, audience growth, engagement, influence, and qualified demand
Build the measurement systems needed to understand which stories, formats, and channels are working and continually refine the strategy
Partner with product marketing, growth, comms, community, and field marketing on launches and integrated programs

Requirements

Have 5-7+ years of content or brand strategy experience at a fast-growing B2B software company
Have built a brand people genuinely care about; you think like a media company operating inside a marketing org
Have a strong grasp of modern distribution: social-first content, LinkedIn dynamics, video, community, and creator-style playbooks in an enterprise context
Are a stellar storyteller across a wide range of formats and topics, able to make complex technology clear, credible, and compelling
Connect content to business results, and use both qualitative and quantitative signals to decide what to make next
Scale through others: you build productive relationships with cross-functional teammates, customers, agencies, and freelancers, and you create systems that outlast any single piece of content
Are deeply fluent in (and curious about) AI: you'll run your own function on Dust and speak the language of our buyers and users
Are based in New York or San Francisco
This role does not own: Co-founder presence, executive thought leadership, PR, or communications (owned by our Comms & Ecosystem lead; you'll collaborate closely on narrative alignment)
This role does not own: Core product marketing or positioning
This role does not own: Growth experimentation and paid acquisition

Skills

Brand strategy
Content strategy
Social media
Video content
Customer storytelling
Community engagement
Editorial content
Content marketing
Brand building
Modern distribution
LinkedIn
Creator playbooks
Storytelling
Content performance analysis
Cross-functional collaboration
AI fluency
Content operations
AI-powered content function

Location

New York
San Francisco
Paris

Work Type

Office-first culture
Hybrid

Experience Level

Senior

About the Company

Work is being rewritten, and the people holding the pen are the ones who actually run it.
With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done.
With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast.
We're serving great customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026.
Dust is backed by Sequoia with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50.
The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.
We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.
If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk.
Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.
Learn how we think and work.
Our product constitution, a story about our mission
Agents at work - Latent Space, podcast with our cofounder, Stanislas Polu, 2024
LLMs reasoning and agentic capabilities over time - dotAI, podcast with our cofounder, Stanislas Polu, 2024

Equal Opportunity

We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.