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About the Role

We are seeking a marketing and growth generalist to launch and own customer acquisition in new markets, focusing on homebuilder partnerships and new commercial channels. This role involves building the acquisition playbook and funnel from scratch, optimizing growth systems, and iterating until success is achieved. You will collaborate closely with various teams, have clear targets, full ownership, and direct organizational visibility.

Responsibilities

Own customer acquisition targets across homebuilder partnerships and new channels.
Translate performance data into decision-making and evaluate opportunities for improvement.
Work cross-functionally with field, sales, member experience, software engineering, and biz ops teams.
Lead the field marketing team.
Build repeatable processes and marketing playbooks for scaling into new markets.
Design and execute structured growth experiments across the funnel.
Ensure consistent representation and amplification of Base's brand, value proposition, and offerings in new markets and partner channels.

Requirements

2-4+ years of hands-on consulting or growth experience.
Direct ownership of customer acquisition targets in a consumer or consumer-adjacent business is ideal.
Experience operating in early-stage or unstructured environments.
Comfortable working cross-functionally with biz ops, design, sales, and product.
Ability to translate growth goals into clear execution.
Data-fluency, connecting ad platform performance, on-site behavior, and CRM outcomes.
Comfortable managing 2+ field reps.
Marketing and management consulting experience is a bonus.

Skills

Customer acquisition
Growth marketing
Data analysis
Experimentation
Cross-functional collaboration
Team management
Process building
Brand management

Location

In-person

Work Type

Full-time

Experience Level

Mid-level

About the Company

Base is America’s next-generation power company, rebuilding the foundation of electricity by deploying distributed batteries to transform the grid into a resilient and abundant system.
We are engineers, operators, and creatives solving complex, interdisciplinary challenges.