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About the Role
MKTG Sports + Entertainment is seeking a Senior Manager to drive client satisfaction and growth for a global brand client, focusing on Formula 1. This role involves implementing a high-profile global Formula 1 partnership and requires experience in leading integrated teams for premium brand partnerships and activations.
Responsibilities
- Manage day-to-day execution of a client's Formula 1 sponsorship rights, ensuring effective utilization of all partnership assets.
- Drive partnership strategy, identifying opportunities for client growth and optimization.
- Build and maintain strong relationships with senior client stakeholders.
- Lead account planning and client management activities, ensuring organized execution across multiple workstreams.
- Maintain all tracking documents to a high standard, ensuring accuracy and clear communication.
- Develop a strong understanding of the client's business, strategy, activation approach, and competitive landscape.
- Oversee relationships with rightsholders to develop effective marketing partnerships.
- Manage internal resources for developing client-ready materials, including activation plans and POVs.
- Apply knowledge of integrated marketing (social media, content marketing, influencer strategies, promotional programs) to support partnership activation.
- Maintain oversight of all activation programs, including budgets, while adhering to financial guidelines.
- Manage the review and approval process for creative elements, campaigns, and concepts.
- Manage requests involving merchandise, show cars, and other sponsorship-related assets.
- Travel is required, including some weekends and occasional holidays.
Requirements
- Bachelor's degree or equivalent practical experience.
- 5-7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or a related field.
- Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.
- Experience working with premium global brands and sports or entertainment properties.
- Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients.
- Ability to present ideas and collaborate effectively in team environments.
- Demonstrated commitment to continuous learning and staying informed about industry trends.
- Ability to contribute to team initiatives, events, and collaborative activities.
Skills
- Integrated marketing
- Social media marketing
- Content marketing
- Influencer strategies
- Promotional programs
- Client relationship management
- Account planning
- Team leadership
- Communication
- Collaboration
- Presentation skills
Location
- New York City
Work Type
- Hybrid
- Full time
- Permanent
Experience Level
- Senior Manager
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- $71,875-$96,025
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
About the Company
- MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands.
- For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment.
- We leverage deep insights and our network of seasoned & creative team members to create impact between properties, fans & brands.
- MKTG S+E is part of the broader dentsu Sports International network.
- At dentsu, we believe great work happens when we're connected.
- Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees.
- We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
- If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information.