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About the Role

Develop and execute comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for clients. Work closely with client teams to craft strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences. Essential to this role is understanding social networks, how they drive engagement and growth, and being able to drive both strategy and execution, with a focus on TikTok shop.

Responsibilities

Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
Define target audiences, set KPIs, and identify key opportunities for growth.
Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
Maintain a deep understanding of social media platforms, best practices, and emerging trends.
Build and maintain strong relationships with clients, acting as a trusted advisor.
Digest, interpret, and respond to briefs in a fast-paced environment, ensuring strategies are aligned with client objectives and delivered on time and within budget.
Track and analyze social media performance, providing regular reports and insights.
Lead social media projects from inception to completion.
Confidently present strategic thinking and creative solutions to clients.
Stay abreast of the latest social media trends and technologies.
Work closely with internal teams to ensure social media strategies are integrated with overall marketing efforts.
Willingness to work at client locations as needed.

Requirements

Experience working with social platforms, in particular Meta and TikTok Shop.
Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
Confident in recommending creative solutions to clients.
Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
Hands-on experience in a social strategist role – either brand or agency side.
Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
Experience working with global brands, partnering with senior clients, and leading projects.
Experience in the consumer packaged goods (CPG) or related industry is highly desirable.
Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.

Skills

Social media strategies
Commerce
Paid and organic social media integration
Content strategy
Platform expertise
Client management
Brief response
Performance analysis
Reporting
Project leadership
Presentation
Communication
Innovation
Thought leadership
Collaboration
Social listening tools
Analytics platforms
Social media advertising platforms
Influencer marketing
Content creation
SEO principles
A/B testing
Optimization
Written communication
Verbal communication
Organizational skills
Time management

Location

Global

Work Type

Permanent
Onsite (client locations as needed)

Experience Level

Senior

Education Level

Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
We lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.