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About the Role

Develop and execute comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for clients. This role requires understanding social networks, driving engagement and growth, and executing strategies across platforms, with a focus on TikTok Shop.

Responsibilities

• Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
• Define target audiences, set KPIs, and identify key opportunities for growth.
• Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
• Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
• Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
• Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
• Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
• Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.
• Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
• Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.
• Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
• Willingness to work at client locations as needed.

Requirements

• Experience working with social platforms, in particular Meta and TikTok Shop.
• Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
• Confident in recommending creative solutions to clients.
• Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
• Hands-on experience in a social strategist role – either brand or agency side.
• Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
• Experience working with global brands, partnering with senior clients, and leading projects.
• Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable.
• Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.
• Talented, enthusiastic, focused, and professional.
• Strong attention to detail with an understanding of design fundamentals.
• Positive and outgoing creative thinker, seeking pragmatic and creative solutions and seeing challenges as shining opportunities.
• Adaptable and thrives in a fast-paced environment.
• Passionate about inspiring outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device, or channel!
• Customer-first mindset with the maturity and initiative to keep clients happy.

Skills

• Social media strategy
• Commerce strategy
• Paid social media
• Organic social media
• Content strategy
• Platform expertise (TikTok Shop, Meta)
• Client management
• Brief response
• Performance analysis
• Reporting
• Project leadership
• Presentation skills
• Communication skills
• Innovation
• Thought leadership
• Collaboration
• Social listening tools
• Analytics platforms
• Social media advertising platforms
• Influencer marketing
• Content creation
• SEO principles
• A/B testing
• Optimization

Location

• Kansas City
• New York
• Detroit
• London
• São Paulo
• Shanghai
• Singapore
• Sydney

Work Type

• Permanent
• Hybrid

Experience Level

• Senior

Education Level

• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
• VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
• VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• For more information, visit WPP.com.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.