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About the Role

Seeking an innovative and experienced editorial audience expert to oversee audience strategy across The Independent Media network portfolio, including The Independent, The Standard, Indy100, IndyBest, Buzzfeed UK, Tasty UK, HuffPost UK, Seasoned, and Bulletin. The successful candidate will be an experienced editorial leader with extensive knowledge of growing audiences online in scale and engagement, both on and off platform, and possess the ability to project manage audience and engagement growth ambitions for each brand.

Responsibilities

Lead on audience strategy across Independent Media brands.
Understand each brand’s audiences and apply relevant insights from multiple platforms to inform decision making.
Ensure business audience targets are met across brands.
Manage communication between key stakeholders across the business to deliver audience initiatives and insights effectively.
Develop audience growth strategies across the titles' brands.
Help teams adopt strategy changes when needed.
Create strategies for engagement on platform, SEO, social media, and emerging platforms.
Seek out initiatives that keep engagement, traffic, and search authority evolving and growing around Google updates and social media platform algorithm changes.

Requirements

Likely an experienced editorial leader with extensive knowledge of how to grow audiences online both in scale and engagement on and off platform.
Ability to project manage the portfolio’s audience and engagement growth ambitions relevant to each brand.
Confident creating strategies for engagement on platform as well as for SEO, social media and newly emerging platforms.
Able to seek out initiatives that will keep engagement, traffic and search authority evolving and growing around Google updates as well as social media platform algorithm changes.
Used to fast paced working environments where priorities need to be delivered quickly.

Skills

Expert news publisher SEO experience
Ability to analyse complex audience data and communicate recommendations to stakeholders
Publisher social media expertise
Publisher data analysis expertise
Understanding of on and off platform distribution models
E-commerce publisher SEO knowledge
Ability to identify new audiences and inform strategic decisions to grow them
Experience of implementing engagement tactics that drive loyal user behaviour

About the Company

Independent Media comprises The Independent, Standard Digital, Bulletin, BuzzFeed UK, HuffPost UK, Tasty UK, Seasoned, IndyBest and indy100.
Harnessing market-leading innovation and excellence across its portfolio of pioneering brands, Independent Media has unrivalled scale, integrity and authority via its sites, apps, video, audio, experiential, newsletters and social media.
Each Independent Media brand speaks in an authentic, unique voice to a loyal and distinct audience, standing together in their commitment to positivity, inclusivity, and quality journalism and content.
Independent Media’s network reaches 650 million users each month, with 1.1 billion content views across its brands and platforms, including web, apps, social media, podcasts, email, YouTube, syndication partners and print.

Equal Opportunity

We champion diversity in our teams and in our reporting.
As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.
We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.
The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.