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About the Role

miavola is the first D2C brand addressing thyroid conditions, developing natural products combined with knowledge, community, and empathy. We are building the Social Media department and seeking a strategic, operational, and creative individual to manage our channels, aiming to engage and inform our target audience.

Responsibilities

• Develop the organic content strategy for miavola per platform, with clear pillars (Education, Community, Product, Personal).
• Build a repeatable editorial plan.
• Translate complex topics (TSH, T3/T4, Hashimoto, micronutrients) into understandable and shareable content.
• Conceive, shoot, edit, and post Reels, TikToks, Stories, and Posts, primarily independently.
• Appear on camera when required.
• Utilize AI tools to enhance content production.
• Respond to comments and DMs as a form of brand management.
• Identify future content topics based on community feedback.
• Develop UGC and community formats for organic growth.
• Track metrics such as reach, saves, shares, profile visits, follower growth, and conversion contributions.
• Test, learn, and iterate on content strategies weekly.
• Provide monthly transparent reports on performance and future adjustments.
• Deeply engage with the topic of thyroid, hormones, and micronutrients through collaboration and self-study.

Requirements

• 2+ years of experience with organic social media, either managing a brand with proven growth or as a creator with significant reach and engagement.
• Ability to think in hooks, formats, and cliffhangers.
• Proficiency in editing Reels without needing a separate editor.
• A good eye for design and aesthetics in social media content.
• Comfort and confidence appearing on camera.
• Genuine interest in health, hormones, and women's health, or a strong willingness to learn.
• Understanding of performance metrics and social media algorithms.
• Residency in Berlin.
• C2 German language proficiency.
• C1 English language proficiency.

Skills

• Organic Social Media Management
• Content Strategy
• Content Planning
• Editorial Planning
• Video Editing (Reels, TikToks)
• Community Management
• Performance Tracking
• Data Analysis
• AI Tools for Content Creation
• On-Camera Presence
• Design Aesthetics
• Health and Hormone Knowledge
• Algorithm Understanding

Location

• 100% Remote within Germany
• Permanent residence in Germany required
• Berlin residency required

Work Type

• Full-time
• 40 hours/week
• 5-day week
• Remote First

Experience Level

• 2+ years of experience

Salary/Compensations

• Starting from €4,000 gross/month, depending on experience and track record.

Benefits

• Clear development perspective towards Senior and potentially Team Lead Social.
• Opportunity to shape the role and brand growth from the ground up.
• Direct collaboration with Head of Brand & Partnerships and CMO.
• Flexible working hours within availability.
• Annual team retreats (e.g., Barcelona in 2026).
• 26 days of vacation + company holidays during team retreats.
• Access to a health-conscious, travel-interested, and self-development-oriented team.

About the Company

• miavola is the first D2C brand addressing thyroid conditions, developing natural products combined with knowledge, community, and empathy.
• Our mission is to help millions of affected individuals achieve greater well-being and quality of life.
• We are a fast-growing company building the Social Media department as an independent discipline.
• We are a team of 17 individuals who live health-consciously, enjoy traveling, and are interested in personal development. We are direct, supportive, and results-oriented.