Forward Deployed GTM Architect at Artisan | CA, US | Rezi

Forward Deployed GTM Architect at Artisan

Forward Deployed GTM Architect

Artisan · CA, US

3 weeks ago

Forward Deployed GTM Architect

Artisan · CA, US

22 days ago
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About the Role

You will own the deployment of Artisan inside our largest customers, designing the GTM system, building consensus across RevOps, sales leadership, IT, and legal, and staying accountable for pipeline long after go-live. You'll work on a handful of accounts at a time, in depth, over quarters rather than weeks.

Responsibilities

  • Architecting each customer's GTM system: ICP and segmentation by division and region, account book structure, scoring model, and a campaign portfolio sequenced by expected return rather than by habit
  • Designing the intent signal strategy, including custom AI signals scoped to that business, and cutting the ones that won't fire often enough to earn their cost
  • Designing the governance layer that makes autonomous outbound safe at scale: per-signal autonomy ceilings, suppression policy, approval workflows, team-level libraries, and what managers can and cannot override
  • Owning end-to-end deployment across CRM integration and data hygiene, sending infrastructure and deliverability at volume, knowledge base and messaging libraries, and phased rollout from pilot team to full org
  • Navigating the enterprise buying and deployment path: security review, procurement, data processing and regional compliance, and the internal politics of replacing incumbent tools
  • Owning the number on your accounts: reading performance by campaign type and by team every week, killing what isn't working, and reallocating volume before the customer has to ask
  • Traveling to customer offices for in-person discovery, scoping sessions, rollout workshops, and executive reviews
  • Joining sales calls to provide technical and strategic credibility and help close seven-figure deals
  • Staying hands-on from pre-sales through expansion, ensuring customers see real, measurable ROI and that the pilot team's results survive contact with the rest of the org
  • Work with customers and encourage them to replace their existing stack (ZoomInfo, Outreach, Orum, etc) with Artisan
  • Feeding customer insights back to product and engineering to shape our enterprise roadmap

Requirements

  • 3+ years in GTM engineering, RevOps, sales strategy, or enterprise solutions consulting, with real depth in large, complex sales organizations
  • Experience deploying into an org with hundreds of sellers, understanding the complexities of multiple divisions, competing ICPs, unchangeable territory models, and rollouts that must survive resistant managers
  • Experience owning a pipeline number, not just reporting on one, with the ability to explain program successes and failures
  • Fluent in enterprise CRM realities: object models, field hygiene and fill rates, role hierarchies, sync conflicts, ownership rules, and their failure points
  • Ability to gain credibility with a CRO and a VP of RevOps simultaneously and provide direct feedback on their ICP
  • Comfortable driving consensus across non-reporting stakeholders and maintaining system design integrity against managerial exceptions
  • Thrives in ambiguity: scoping problems, architecting solutions, and shipping them quickly
  • Excellent communication skills: ability to explain complex systems to non-technical stakeholders and engage deeply with engineers
  • Willingness to travel frequently (up to 50%) to meet customers

Skills

  • GTM engineering
  • RevOps
  • Sales strategy
  • Enterprise solutions consulting
  • Enterprise CRM
  • SQL
  • Light scripting

Location

  • On-site in New York City
  • On-site in San Francisco

Work Type

  • On-site
  • Frequent travel

Experience Level

  • 3+ years

About the Company

  • Building the last GTM tool companies will ever need, with AI employees (Artisans) embedded within it.
  • First Artisan, Ava, is an AI BDR hired by hundreds of companies. Next is an AI AE called Aria.
  • Has a database of every professional and local business, dozens of intent signals, website visitor de-anonymization, a dialer, inbound web chat, and more.
  • YC W24 company.
  • Raised $35M+ from investors including Y Combinator.
  • At $9M+ ARR.