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About the Role
Manage all marketing activities for AWR Mobility, optimizing resources across business verticals to enhance brand image and customer recall.
Responsibilities
- Participate in Annual Business and Marketing Plan to finalize marketing budget and activities.
- Develop marketing strategies based on new market trends in the mobility sector.
- Finalize key marketing goals based on past performance and market forecasts.
- Research and analyze changes in the mobility sector to drive marketing and pricing strategies.
- Study current vehicle mobility offerings to position AWR business verticals against competitors.
- Drive new initiatives for products and services in line with market trends and demands.
- Approve and oversee the creative development of promotional materials, website content, PR campaigns, and advertisements.
- Communicate with media buyers, advertising agencies, and printing companies for marketing projects.
- Act as the key representative for the marketing department in buyer meetings.
- Identify and liaunt with suppliers for material development and procurement.
- Liaise with internal departments (sales, operations, marketing, finance, administration) to drive marketing activities.
- Support the Sales and Marketing department in organizing events and training.
- Develop cost-effective marketing plans for each business segment within the department budget.
- Adjust marketing campaigns and strategies based on data and feedback.
- Develop detailed marketing plans for all media channels and sales teams.
- Develop a core marketing team specializing in digital marketing.
- Develop second-in-line supervisory staff in the marketing department.
- Identify new training needs for the marketing team.
- Ensure high EWI levels across the marketing team.
- Track all marketing and sales data and report to management.
- Provide monthly management presentations on digital marketing activities, spends, and analysis of results.
Requirements
- Achieve targets for online short-term revenue contribution.
- Achieve targets for percentage contribution of digital leads to total leads.
- Achieve targets for percentage of online bookings from website to total digital leads.
- Achieve targets for percentage growth in traffic from website and smart app.
- Achieve targets for customer satisfaction (short-term and long term).
- Achieve targets for employee engagement programs.
Skills
- Strategic planning
- Campaign management
- Digital marketing (SEO, SEM, Social Media)
- Brand development
- Market research & analysis
- Budgeting & ROI tracking
- Team leadership
- Strong communication skills
- Fluency in English
- Arabic is advantageous
Experience Level
- 10-15 years of relevant experience
Education Level
- Bachelor's degree preferably in Management and Digital Marketing
- Postgraduate qualification in Marketing Management is an added advantage
About the Company
- AW Rostamani Group is a leading multi-sector family business in the Middle East with over seven decades of legacy.
- Operations span automotive, real estate, retail, lighting solutions, travel, logistics, agritech, and sustainable packaging.
- Serves over 155,000 customers and 24,000 businesses annually with a team of over 3,000 employees.
- Guided by its purpose to enrich lives across generations, AW Rostamani Group builds purposeful businesses that impact people, industries, and the planet.
- Champions innovation, sustainability, and progress to create a future where opportunity and progress go hand in hand.
- Rooted in its rich legacy and guided by its values, the Group focuses on the future, nurturing partnerships, and delivering excellence.