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About the Role
This role is responsible for the end-to-end management of global licensing partnerships, ensuring licensed product is brand-right, commercially strong, and operationally robust. The position also involves shaping and delivering future licensing opportunities to introduce Sweaty Betty to new consumers, categories, and occasions. It requires both hands-on and strategic work, including managing daily operations and identifying new partnerships.
Responsibilities
- Own the end-to-end operational management of all existing licensing partnerships, acting as the central point of contact internally and externally.
- Lead all product approvals across licensed categories, ensuring product, materials, branding, fit, quality, and storytelling meet brand standards.
- Partner cross-functionally with Product, Design, Brand, Legal, Supply Chain, and Commercial teams to guide the licensed product lifecycle.
- Ensure all licensees operate in line with brand guidelines, seasonal direction, sustainability standards, and commercial terms.
- Manage timelines, range plans, system management, critical paths, and sign-off processes for on-time delivery.
- Support contract adherence and renewals in partnership with Legal and Finance.
- Act as a guardian of the Sweaty Betty brand within all licensed categories.
- Review and approve all licensed product visuals, packaging, marketing assets, and brand usage prior to go-to-market.
- Ensure licensed ranges complement the core Sweaty Betty assortment.
- Bring a critical eye to product quality, pricing architecture, and consumer relevance across licensed categories.
- Define and evolve a clear licensing strategy, identifying the right categories, regions, partners, and consumer entry points.
- Proactively identify new licensing opportunities (e.g., new categories, demographics, or international markets).
- Build compelling business cases and partner propositions, including brand rationale, commercial forecasts, and risk assessment.
- Lead early-stage conversations with prospective partners and manage evaluation through to approval and contract stage.
- Stay close to market, consumer, and competitor trends to ensure licensing opportunities are modern, differentiated, and future-fit.
- Confidently influence senior stakeholders across Brand, Product, and Commercial functions without direct authority.
- Present licensing plans, opportunities, and performance updates clearly and credibly to leadership teams.
- Act as a collaborative partner to licensees, balancing commercial ambition with brand discipline.
Requirements
- Proven experience in licensing, partnerships, category expansion, or brand management within fashion, lifestyle, activewear, or premium consumer brands.
- Strong understanding of product development processes, ideally across apparel, accessories, or adjacent categories.
- Experience managing external partners and complex, multi-stakeholder relationships.
- Commercially astute, with the ability to assess opportunity size, risk, and long-term brand impact.
- Highly organised, detail-driven, and comfortable owning timelines, approvals, and governance.
- Strong brand sensibility with confidence to say “no” when something isn’t right for the brand.
- Comfortable operating as a senior individual contributor with autonomy and accountability.
- Strategic thinker with a hands-on mindset.
- Brand-obsessed but commercially grounded.
- Calm, confident influencer with strong judgment.
- Curious, market-aware, and opportunity-driven.
- Resilient and comfortable navigating ambiguity and change.
Skills
- Licensing
- Partnerships
- Category Expansion
- Brand Management
- Product Development
- Stakeholder Management
- Commercial Acumen
- Brand Strategy
- Financial Forecasting
- Risk Assessment
- Negotiation
- Communication
- Influencing
Location
- Global
Work Type
- Full-time
Experience Level
- Senior Individual Contributor
About the Company
- Sweaty Betty is a female-first activewear brand founded in 1998, on a global mission to empower women through fitness and beyond by uniting a global community. They focus on using responsibly sourced materials, launching innovative collections (like FemTech), and supporting girls in sport through their foundation. Wolverine World Wide, Inc. is a global footwear and apparel company founded in 1883, building and growing iconic brands. They are recognized for their commitment to DEI and creating an inclusive culture.
Equal Opportunity
- Wolverine Worldwide is committed to working across our business and with our DEI committee & DEI Collective to be champions, allies, and inclusive, always. We are committed to working harder to make our job advertising more inclusive. Our DEI mission is 'to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners.' We are committed to equal employment opportunities, considering ALL applicants for jobs.