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About the Role

This role involves planning, developing, executing, and analyzing high-impact marketing plans across a portfolio of media brands, with a focus on driving subscription and newstrade revenue. You will also deliver brand awareness and lead generation campaigns, act as the brand champion, and ensure all marketing activity is on-brand and delivered to a high standard.

Responsibilities

• Develop marketing plans to achieve sales, subscription, brand awareness and lead generation targets.
• Deliver and optimise marketing campaigns through analysis and recommendations.
• Maintain brand consistency across all marketing communications.
• Proactively identify new marketing opportunities and acquisition initiatives.
• Develop customer engagement plans with the CRM team.
• Draft terms and conditions for promotions and competitions.
• Build relationships with editorial, circulation, publishing and commercial teams.
• Develop third-party partnerships.
• Support audience segmentation and targeting.
• Manage campaigns across print, digital, CRM, social and events.
• Prepare marketing reports with commentary and insights.
• Analyse campaign, market and competitor performance.
• Manage marketing budgets.
• Support and develop junior team members.

Requirements

• Marketing degree or equivalent professional qualification preferred.

Skills

• Excellent communication and presentation skills.
• Strong decision-making and planning abilities.
• Ability to work independently and adapt plans as required.
• Strong creative judgement and brand awareness.
• Experience across key marketing channels (print, digital, CRM and social).
• Influencing and stakeholder management skills.
• Adaptable, collaborative and proactive approach.
• Experience leading or supporting junior team members.

Work Type

• flexible working

Education Level

• Marketing degree or equivalent professional qualification preferred.

Benefits

• 28 days holiday, bank holidays & 2 volunteer days
• Access to internal training provider – Bauer Academy
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
• Opportunity for flexible working

About the Company

• Bauer Media Group is a media business focused on creating content that matters to millions of people across Europe.
• Their offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors.
• With over 500 million copies sold each year, they are one of Europe’s largest Publishers.
• They own popular publishing brands in Germany, UK, Poland and France – both digital and print.
• They operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal.
• Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset.
• Their workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

Equal Opportunity

• International employer and equal opportunities are important.
• Welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability.
• Committed to ensuring the recruitment process is inclusive and accessible to all.
• If you have a disability or a long term health condition, and need reasonable adjustments, please let us know by emailing careershub@bauermedia.co.uk.