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About the Role

As Senior Manager, International GTM for EMEA, you will be a senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across the region. This role requires someone who can build the regional strategy from the brief up, own paid media planning end to end, and serve as a credible, trusted face of the brand for external partners.

Responsibilities

Lead the development and delivery of EMEA go-to-market plans that translate the global campaign into regionally effective, culturally resonant marketing.
Serve as the regional strategic voice, advocating for local nuance without losing the thread of the global brief.
Own the paid media strategy and execution for EMEA from annual planning and channel mix through in-market optimization and performance evaluation.
Act as the senior lead in agency relationships, holding partners accountable to both the brief and the business targets.
Serve as the primary external-facing representative for NBA 2K across EMEA, building and managing relationships with key agency, media, and marketing partners.
Set the tone for how the brand shows up in every external conversation and ensure executional excellence across all partner-led activity.
Partner closely with Community and Creator, Paid Influencer, and Product Marketing leads to ensure EMEA is fully integrated across all GTM pillars.
Champion a more connected way of working across the international team and help establish the workflows that make it stick.
Manage, mentor, and develop direct reports across the EMEA team.
Own their growth and create a high-functioning team environment that works effectively across time zones.
Drive performance conversations throughout the campaign lifecycle, identifying what's working, flagging where adjustments are needed, and leading the regional evaluation process with Commercial, Insights, and Marketing Strategy stakeholders.

Requirements

Proven experience in marketing with meaningful experience in international or regional strategy, ideally within gaming, entertainment, or consumer brands.
Experience building plans, not just executing them.
Experience managing agency relationships at a senior level.
Ability to write a tight brief, hold partners accountable to it, and course-correct when the work isn't landing without burning the relationship.
Owned media plans at a senior level.
Understanding of channel strategy, ability to hold agencies accountable, and knowledge of how to optimize in-market.
Comfortable operating at the campaign level while staying close enough to the details to catch what's slipping.
Experience representing a brand to outside partners, agencies, and stakeholders.
Skilled at navigating complex, matrixed organizations and building strong cross-functional alignment across departments and time zones.
Strong written and verbal communicator who can translate complex regional context into clear direction for global stakeholders, and vice versa.
Genuine affinity for basketball culture and an understanding of the NBA 2K franchise and its community is a meaningful advantage.

Skills

Go-to-market strategy
Paid media planning
Agency management
External partner management
Cross-functional collaboration
Team leadership
Performance evaluation
Strategic thinking
Relationship building
Communication

Location

EMEA

Work Type

Hybrid

Experience Level

Senior

About the Company

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.
Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.
Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us!
2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers are the professional publishing stewards of 2K's portfolio, which currently includes several AAA, sports and entertainment brands — including global powerhouse NBA® 2K, renowned BioShock®, Borderlands®, Mafia, Sid Meier's Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin 2K25, and the critically and commercially acclaimed PGA TOUR® 2K.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work!
We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Equal Opportunity

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment.
Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.