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About the Role

Scale Meta as a primary growth engine, explore new acquisition channels, and drive creative strategy to unlock new growth opportunities. Identify and resolve growth bottlenecks, own the acquisition funnel from ad impression to subscription, and optimize key growth metrics. This role requires hands-on involvement in initial launches and will involve growing the marketing team.

Responsibilities

• Scale Meta as a primary growth engine while maintaining strong unit economics.
• Continuously test new acquisition channels such as TikTok, YouTube, Google Search, Amazon, and App Store Search.
• Drive creative strategy, testing velocity, messaging, hooks, and formats to improve performance.
• Identify and remove growth bottlenecks, addressing challenges like creative fatigue, rising CPMs, channel saturation, and funnel drop-offs.
• Own the entire acquisition funnel, from the first ad impression to subscription.
• Optimize the quiz flow, landing pages, and conversion journey to maximize performance.
• Monitor and improve key growth metrics, including ROAS, CAC, payback period, and LTV.
• Make data-driven decisions to scale efficiently.
• Be 100% hands-on in the initial launch and grow the marketing team as the business scales.
• Define the growth roadmap and prioritize high-impact opportunities.
• Focus resources on initiatives that drive meaningful business results.

Requirements

• Hands-on experience scaling a consumer e-commerce and subscription product through high-growth stages.
• Deep expertise in performance marketing, particularly paid social.
• Proven track record of managing and scaling substantial Meta budgets efficiently.
• Success in launching and growing new acquisition channels beyond Meta.
• Understanding of the entire conversion journey, from first impression to paid subscriber.
• Ability to optimize every step of the funnel.
• Strong instinct for high-performing creative and ability to guide creative teams.
• Highly analytical with a strong grasp of key growth metrics (ROAS, CAC, LTV, payback period, cohort performance).
• Experience leading and developing marketing teams.
• Ability to thrive in fast-moving environments, take ownership, and navigate ambiguity.
• Strong bias toward action.

Skills

• Performance marketing
• Paid social
• Meta advertising
• Acquisition channel growth
• Creative strategy
• Funnel optimization
• Data analysis
• Team leadership

Location

• Vilnius
• Klaipėda
• Riga

Work Type

• Hybrid
• Remote
• Onsite

Experience Level

• High-growth stages
• Scaling consumer e-commerce and subscription products

Salary/Compensations

• 4000 - 6500 EUR/month

Benefits

• Health insurance (after probation)
• On-site physiotherapist
• Office gym
• Fitness classes
• 7 extra days off
• 3 days off for weddings
• Hybrid work
• Freedom to work 2 months from anywhere in the world
• Pet-friendly office
• Fresh breakfasts
• Hot lunches
• Stocked snacks and food
• Rooftop and cellar events
• 10 social clubs
• Public transport card for Vilnius
• Perks.lt perks
• Coaching
• Mentorship
• Training
• Conferences
• Online courses
• Subscriptions
• Books
• €1100 yearly budget for personal or team growth
• €1500 for every successful referral

About the Company

• Go Health builds science-based health-tech apps for chronic conditions like diabetes and heart disease.
• Serves millions of customers worldwide with scalable, proven digital health solutions.