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About the Role

IMAGO is seeking a Head of Marketing with B2B experience to support growth ambitions in DACH and Europe. This role involves close collaboration with sales and product development teams to drive new customer acquisition, grow the existing customer base, and enhance brand awareness and presence.

Responsibilities

• Build a scalable B2B demand generation engine including SEO, landing pages, paid campaigns, and retargeting.
• Take responsibility for the strategy and implementation of B2B lead generation across relevant organic and paid channels in close coordination with sales.
• Strengthen SEO/GEO foundation and optimize landing pages for traffic and conversion.
• Develop and continuously optimize retargeting and upsell programs.
• Achieve measurable pipeline impact through clear goals and funnel optimization, collaborating with Revenue Operations on HubSpot setup.
• Create and maintain sales assets such as pitch decks, one-pagers, case studies, email sequences, and objection handling materials.
• Improve the consistency and quality of all touchpoints from initial contact to closing.
• Plan and execute industry events, including pre/post-communication, assets, stakeholder management, and on-site branding.
• Establish Account-Based Marketing (ABM) for prioritized accounts and implement targeted measures with clear handovers and feedback loops.
• Sharpen IMAGO's brand narrative and messaging framework across all touchpoints.
• Ensure consistent brand communication across relevant channels in coordination with sales and leadership.
• Enhance domain authority through digital PR, partnerships, and high-quality content placements.
• Set priorities, OKRs, and ways of working, tracking and improving key marketing KPIs.
• Mentor and develop the marketing team, fostering collaboration with sales, product, and other stakeholders.
• Manage resources, processes, and budgets.

Requirements

• Several years of B2B marketing experience, particularly focused on lead generation and measurable funnel/pipeline impact, in close collaboration with a direct sales organization.
• Solid understanding of SEO, especially for landing pages and campaign pages (structure and optimization mindset).
• Ability to translate growth goals into campaigns, core messages, and assets, and iterate data-drivenly.
• Very good stakeholder management, prioritization skills, and strong execution capabilities.
• Leadership experience (formal leadership experience strongly preferred).
• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, etc.).
• Native-level German and fluent English.

Skills

• B2B Marketing
• Lead Generation
• Demand Generation
• SEO
• Landing Page Optimization
• Paid Campaigns
• Retargeting
• Salesforce
• HubSpot
• Stakeholder Management
• Brand Narrative
• Messaging Framework
• Digital PR
• Account-Based Marketing (ABM)

Location

• Berlin

Work Type

• Full-time

Experience Level

• Senior
• Management

Salary/Compensations

• Attractive salary (including variable component – depending on setup and seniority)

Benefits

• Modern workplace in the heart of Berlin
• Attractive salary (including variable component – depending on setup and seniority)
• 30 vacation days per year
• BVG job ticket
• Company pension plan
• Monthly budget for free use in an area of your choice (e.g., health like Urban Sports etc., further education, travel etc.)

About the Company

• IMAGO is a leading visual content agency with over 800 million photos and videos.
• Our services are used daily by renowned companies in the news media, broadcast, sports, brands, and corporate sectors, both nationally and internationally.
• Our team of over 80 dedicated talents works in the heart of Berlin on Friedrichstraße.
• At IMAGO, you can expect an open, collegial work environment where diversity, initiative, and team spirit are highly valued.