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About the Role

Drive the growth of POLITICO Germany with data-driven marketing. In this key role, you will develop and own the B2B marketing and growth strategy, manage integrated campaigns across all relevant channels, and ensure sustainable lead generation and measurable business success. You will work closely with Sales, General Management, and central marketing functions to strengthen brand visibility and ensure all activities consistently contribute to pipeline, revenue, and overarching growth objectives.

Responsibilities

Develop and implement the B2B marketing and growth strategy for POLITICO Germany.
Conceptualize and optimize integrated marketing campaigns across digital channels, events, and content formats, guiding prospects through the entire funnel.
Define relevant KPIs, analyze performance data, and derive data-based measures to increase conversion, pipeline, and ROI.
Collaborate closely with Sales and central marketing, event, and communication teams to identify growth opportunities and achieve commercial goals.
Strengthen the market presence and positioning of POLITICO Germany, ensuring consistent brand perception across all activities.

Requirements

Several years of experience in B2B marketing, particularly in performance marketing, email marketing, and lead generation, or comparable roles.
Understanding of B2B sales processes, lead generation, MQL logic, and campaign management.
Experience in developing and implementing integrated campaigns across multiple channels.
Knowledge of Salesforce, Marketo, Piano, or comparable tools and interfaces.
Ability to translate complex topics into compelling messages and collaborate confidently with internal and external stakeholders at all levels.
Very good German and English language skills.

Skills

Performance Marketing
Email Marketing
Lead Generation
Salesforce
Marketo
Piano

Location

Berlin

Work Type

80% office presence and 20% mobile work
Full-time
Part-time

Experience Level

Several years of experience

Benefits

Diverse health offerings and support for all life situations: From sports courses (Wellhub), yoga, and meditation to preventive check-ups and coaching with renowned partners (PME Familienservice).
Exceptional campus in the heart of Berlin with modern office spaces and collaboration opportunities, Berlin's coolest rooftop terrace, and excellent nearby infrastructure (more restaurants, medical center, post office, shops, etc.).
A variety of seminar and workshop offerings, language courses, conferences, and lectures by in-house experts, as well as networking events within the Axel Springer Group.
Free lunch with varied dishes in our employee restaurants.

About the Company

We believe in the future of journalism as a business model and invest in future-oriented technologies.
Our five essentials are the values that connect us and our compass in our commitment to freedom.

Equal Opportunity

We value diversity and welcome applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, or sexual orientation and identity.