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About the Role

The Business Director (BD) is a key leader responsible for driving business stability and growth within an assigned portfolio of clients, new business, and staff. This role involves full P&L and revenue delivery responsibilities, ensuring the quality of agency output both strategically and creatively, and contributing to the overall strategic direction and day-to-day management of the agency.

Responsibilities

• Manage client portfolios, including new business and staff, with full P&L and revenue delivery responsibilities.
• Ensure the quality of agency output, both strategically and creatively.
• Collaborate with senior management on agency strategic direction and daily management.
• Participate in new business development, talent development, and staff coaching.
• Build strong working relationships with senior client personnel.
• Develop and refine business development strategies.
• Manage client briefs, projects, and requests.
• Present and pitch agency services to potential clients.
• Identify and develop new business opportunities and activities.
• Maintain strategic relationships with client leadership.
• Understand client business models and challenges.
• Manage client expectations to align with agency deliverables and quality.
• Provide account planning and strategic support to key clients.
• Advise clients on customer management strategies.
• Provide general business planning and marketing strategy advice.
• Understand industry/market trends and success factors.
• Understand the agency's service capabilities.
• Develop strategic plans and translate them into business plans and tactics.
• Modify business plans based on changing business conditions.
• Nurture ideas and inspire team members to generate effective concepts.
• Maintain the integrity of the creative product.
• Earn the trust and respect of creative colleagues.
• Provide direction and feedback to creative teams.
• Challenge clients to accept and support strong ideas.
• Foster a creative environment where big ideas are expected.
• Act as a role model with a clear vision for the future.
• Share vision and excitement for change with others.
• Identify talent and inspire people to work with and follow leadership.
• Lead with an inspiring and approachable style, striving for continuous improvement.
• Respect and develop team members, ensuring their growth and building high morale.
• Make timely and responsible decisions, even with incomplete information.
• Maintain a broad perspective and openness to varied options.
• Abide by the WPP Code of Business Conduct.

Requirements

• A minimum of 10+ years of progressive experience in communications or a related field, with a strong preference for experience within the advertising or marketing industry.
• Demonstrated experience in leading, mentoring, and managing high-performing teams.
• Proven track record of leadership excellence and success in building and retaining talent.
• Exceptional verbal communication and presentation skills, with the ability to confidently engage and influence high-level executives internally and externally.
• Highly goal-oriented, organized, and dedicated approach to all aspects of work.
• Strong understanding of P&L management, financial acumen, and revenue generation strategies.
• In-depth knowledge of brand management, strategic planning, customer engagement, and customer management principles.

Skills

• Brand management
• Strategic planning
• Customer engagement
• Customer management
• P&L management
• Financial acumen
• Revenue generation
• Verbal communication
• Presentation skills
• Leadership
• Mentoring
• Team management
• Talent development
• Creative direction
• Business development

Location

• 100+ markets

Work Type

• Hybrid

Experience Level

• 10+ years

Education Level

• Bachelor's degree in Marketing, Communications, Advertising, Media, Digital, Public Relations, or a closely related field are plus.

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
• Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
• For more information, visit WPP.com.

Equal Opportunity

• WPP is an equal opportunity employer and considers applicants for all positions without regard to discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.