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About the Role
Define and execute marketing strategies to evolve the marketing function into a predictable, high-output commercial engine, driving pipeline, revenue, and business growth. Work directly with the CEO and build a team of specialists.
Responsibilities
- Architect the GTM Strategy: Define and execute a commercially-driven marketing strategy aligned to revenue goals, owning key GTM decisions from pricing and segment prioritisation to coordinating the shift to a more product-driven model.
- Own the Funnel: Build a multi-channel marketing strategy and own the targets for pipeline contribution and conversion.
- Champion the Brand: Own brand positioning, guide creative output, and set the vision for a content strategy embracing modern SEO and AI Optimisation (AEO).
- Master Retention & Expansion: Take ownership of customer expansion targets, creating initiatives that drive growth and retention within the existing customer base.
- Lead and Develop Your Team: Mentor the existing Marketing Manager and hire new specialists to build a high-performing, data-driven marketing function.
- Forecast the Future: Analyse pipeline health and conversion rates to measure marketing’s contribution to predictable revenue, providing a clear view of the future to the leadership team.
- Be the Commercial Connector: Act as the key strategic partner to the Sales, Product, and Executive teams, creating feedback loops and reporting on strategy and growth priorities.
Requirements
- Seasoned B2B SaaS marketing leader with a deep understanding of brand, multi-product positioning, and scaling teams.
- Proven track record of evolving marketing programs to deliver commercially successful outcomes.
- A 'player-coach' who can lead from the front, guide hands-on work, and contribute when needed.
- Data-driven, curious, and creative, with a passion for testing, learning, and scaling what works.
- Familiarity with the modern marketing tech stack, including AI Optimisation (AEO).
- Demonstrated ability to rapidly learn a new vertical and build a tailored GTM strategy.
Skills
- Brand strategy
- Multi-product positioning
- Team scaling
- GTM strategy
- Pipeline management
- Customer retention
- Customer expansion
- Team leadership
- Data analysis
- SEO
- AI Optimisation (AEO)
- Marketing technology stack
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- Leadership
Salary/Compensations
- Competitive salary package
- Up to 20% discretionary performance bonus
Benefits
- Birthday off
- Wellness discounts
- Generous paid parental leave policy for primary and secondary carers
- Study assistance
- Development framework
- Involvement in Women at Quantaco initiative
About the Company
- Fast-growing Australian tech company.
Equal Opportunity
- Strong commitment to inclusion and belonging.